COYNE JEFFREY B

PrivateCIK: 1213184

COYNE JEFFREY B (GENERAL COUNSEL AND SECRETARY) sold 1.1% of their position (5K shares) of MEDIAALPHA, INC. on the open market

Open‑market sale worth $65.8K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 1 sale
InsiderCOYNE JEFFREY BCIK 1213184
IssuerMEDIAALPHA, INC.CIK 1818383
Officer· GENERAL COUNSEL AND SECRETARY
Since May 2021
-5K
Net shares
Net seller
$65.8K
Total sold
1
Open market trades
0B · 1S
1
Total transactions
5K disposed
Non-Derivative Transactions1

Class A Common Stock

Direct
S · Sale

Shares

5K

Price / share

$13.16

Trade value

$65.79K

% of position

1.1%
12/12/2025
446.78K441.78K
Total

Net shares

5K

Net value

-$65.79K

Derivative Transactions0
No derivative transactions reported
COYNE JEFFREY B — Insider Transaction (Form 4) Filed Dec 12, 2025 | Finecho