COYNE JEFFREY B (GENERAL COUNSEL AND SECRETARY) exercised options at MEDIAALPHA, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 11/20/2025ACC: 0001818383-25-000157
Officer· GENERAL COUNSEL AND SECRETARY
Since May 2021
-13.26K
Net shares
Net seller
$164.7K
Total sold
0
Open market trades
0B · 0S
6
Total transactions
6.54K acquired · 19.81K disposed
Non-Derivative Transactions5
Class A Common Stock
Direct
Shares
+6.54K
Price / share
—
Trade value
—
% of position
1.4%
11/15/2025
453.50K→460.05K
Class A Common Stock
Direct
Shares
−2.58K
Price / share
$12.42
Trade value
$31.99K
% of position
0.6%
11/15/2025
460.05K→457.47K
Class A Common Stock
Direct
Shares
−2.92K
Price / share
$12.42
Trade value
$36.28K
% of position
0.6%
11/15/2025
457.47K→454.55K
Class A Common Stock
Direct
Shares
−2.54K
Price / share
$12.42
Trade value
$31.57K
% of position
0.6%
11/15/2025
454.55K→452.01K
Class A Common Stock
Direct
Shares
−5.22K
Price / share
$12.42
Trade value
$64.88K
% of position
1.2%
11/15/2025
452.01K→446.78K
Total
Net shares
−6.72K
Net value
-$164.73K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 11/15/2025 | M · Option Exercise | +6.54K | — | — | 1.4% | 453.50K | 460.05K |
| Class A Common Stock Direct | 11/15/2025 | F · Tax Withholding | −2.58K | $12.42 | $31.99K | 0.6% | 460.05K | 457.47K |
| Class A Common Stock Direct | 11/15/2025 | F · Tax Withholding | −2.92K | $12.42 | $36.28K | 0.6% | 457.47K | 454.55K |
| Class A Common Stock Direct | 11/15/2025 | F · Tax Withholding | −2.54K | $12.42 | $31.57K | 0.6% | 454.55K | 452.01K |
| Class A Common Stock Direct | 11/15/2025 | F · Tax Withholding | −5.22K | $12.42 | $64.88K | 1.2% | 452.01K | 446.78K |
| Total | −6.72K | -$164.73K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
6.54K shares
Shares
−6.54K
Strike price
Held after
6.54K
Exercisable
—
11/15/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock6.54K shares | 11/15/2025 | M · Option Exercise | −6.54K | — | 6.54K |