Senior insider sale
SVP of People and Strategy at VITAL FARMS, INC. — senior position signals high conviction
$105.4K
6.50K shares
What this filing means
COON STEPHANIE plans to sell 6.50K shares of VITAL FARMS, INC. valued at approximately $105.4K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 3/16/2026ACC: 0001950047-26-002679
Officer· SVP of People and Strategy
Since Jan 2022
6.50K
Shares to sell
$105.4K
Approx. market value
6.50K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months1
Restricted stock vesting under a registered plan
Not Applicable
3/13/2026
6.50KTotal acquired6.50K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
3/13/2026 | Restricted stock vesting under a registered plan Not Applicable | 6.50K | — |
| Total | 6.50K | ||
Planned & Completed Dispositions1
NASDAQPlanned
Units to sell
6.50K
Market value
$105.4K
3/16/2026
Total
Units
6.50K
Value
$105.4K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
3/16/2026 | 6.50K | $105.4K | NASDAQ | Planned |
| Total | 6.50K | $105.4K | ||