Senior insider sale
SVP of People and Strategy at VITAL FARMS, INC. — senior position signals high conviction
$461.7K
10.01K shares
What this filing means
COON STEPHANIE plans to sell 10.01K shares of VITAL FARMS, INC. valued at approximately $461.7K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 8/12/2025ACC: 0001950047-25-005697
Officer· SVP of People and Strategy
Since Jan 2022
10.01K
Shares to sell
$461.7K
Approx. market value
10.01K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months3
Restricted stock vesting under a registered plan
Not Applicable
8/9/2024
1.46KRestricted stock vesting under a registered plan
Not Applicable
3/13/2024
2.88KRestricted stock vesting under a registered plan
Not Applicable
3/10/2024
5.66KTotal acquired10.01K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/9/2024 | Restricted stock vesting under a registered plan Not Applicable | 1.46K | — |
3/13/2024 | Restricted stock vesting under a registered plan Not Applicable | 2.88K | — |
3/10/2024 | Restricted stock vesting under a registered plan Not Applicable | 5.66K | — |
| Total | 10.01K | ||
Planned & Completed Dispositions1
NASDAQPlanned
Units to sell
10.01K
Market value
$461.7K
8/12/2025
Total
Units
10.01K
Value
$461.7K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
8/12/2025 | 10.01K | $461.7K | NASDAQ | Planned |
| Total | 10.01K | $461.7K | ||