COON STEPHANIE (SVP of People and Strategy) sold 17.9% of their position (10.01K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $461.7K — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 8/14/2025ACC: 0001908982-25-000003
Officer· SVP of People and Strategy
Since Jan 2022
-10.01K
Net shares
Net seller
$461.7K
Total sold
1
Open market trades
0B · 1S
1
Total transactions
10.01K disposed
Non-Derivative Transactions1
Common Stock
Direct
Shares
−10.01K
Price / share
$46.15
Trade value
$461.73K
% of position
17.9%
8/12/2025
55.78K→45.78K
Total
Net shares
−10.01K
Net value
-$461.73K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 8/12/2025 | S · Sale | −10.01K | $46.15 | $461.73K | 17.9% | 55.78K | 45.78K |
| Total | −10.01K | -$461.73K | ||||||
Derivative Transactions0
No derivative transactions reported