COON STEPHANIE (SVP of People and Strategy) purchased 10.4% of their position (5.89K shares) of VITAL FARMS, INC. on the open market
Open‑market purchase worth $49.6K — a moderate purchase. The strongest form of insider conviction signal.
P · 1 purchase
Filed: 5/19/2026ACC: 0001193125-26-231005
Officer· SVP of People and Strategy
Since Jan 2022
+6.39K
Net shares
Net buyer
$53.2K
Total acquired
1
Open market trades
1B · 0S
2
Total transactions
6.39K acquired
Non-Derivative Transactions2
Common Stock
Direct
Shares
+5.89K
Price / share
$8.42
Trade value
$49.64K
% of position
10.4%
5/15/2026
56.42K→62.31K
Common Stock
Direct
Shares
+500.00
Price / share
$7.21
Trade value
$3.60K
% of position
0.8%
5/15/2026
62.31K→62.81K
Total
Net shares
+6.39K
Net value
$53.24K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 5/15/2026 | P · Purchase | +5.89K | $8.42 | $49.64K | 10.4% | 56.42K | 62.31K |
| Common Stock Direct | 5/15/2026 | A · Award | +500.00 | $7.21 | $3.60K | 0.8% | 62.31K | 62.81K |
| Total | +6.39K | $53.24K | ||||||
Derivative Transactions0
No derivative transactions reported