COON STEPHANIE (SVP of People and Strategy) received a stock award from VITAL FARMS, INC.
Compensation award — not an open‑market transaction. Less informative as a directional signal.
A · 1 award
Filed: 3/6/2026ACC: 0001193125-26-096790
Officer· SVP of People and Strategy
Since Jan 2022
+12.93K
Net shares
Net buyer
$15.1K
Total sold
0
Open market trades
0B · 0S
2
Total transactions
13.68K acquired · 745.00 disposed
Non-Derivative Transactions2
Common Stock
Direct
Shares
−745.00
Price / share
$20.30
Trade value
$15.12K
% of position
1.6%
3/4/2026
46.04K→45.30K
Common Stock
Direct
Shares
+13.68K
Price / share
—
Trade value
—
% of position
30.2%
3/5/2026
45.30K→58.97K
Total
Net shares
+12.93K
Net value
-$15.12K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 3/4/2026 | F · Tax Withholding | −745.00 | $20.30 | $15.12K | 1.6% | 46.04K | 45.30K |
| Common Stock Direct | 3/5/2026 | A · Award | +13.68K | — | — | 30.2% | 45.30K | 58.97K |
| Total | +12.93K | -$15.12K | ||||||
Derivative Transactions0
No derivative transactions reported