COLIS PETER GEORGE (CEO and Secretary) sold 7.2% of their position (120K shares) of ETHOS TECHNOLOGIES INC. on the open market

Open‑market sale worth $4.61M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 7 sales

COLIS PETER GEORGE

Filed: 10/16/2026ACC: 0002089362-26-000021

InsiderCOLIS PETER GEORGECIK 2089362

→

IssuerETHOS TECHNOLOGIES INC.CIK 1788451

DirectorOfficer· CEO and Secretary

Since Jan 2026

-200K

Net shares

Net seller

$4.61M

Total sold

Open market trades

0B · 7S

Total transactions

80K acquired · 280K disposed

Non-Derivative Transactions10

Class A Common Stock

Direct

C · Conversion

+40K

Price / share

—

Trade value

—

% of position

2.6%

10/14/2026

1.54M→1.58M

Class A Common Stock

Direct

S · Sale

−31.90K

Price / share

$38.94

Trade value

$1.24M

% of position

2.0%

10/14/2026

1.58M→1.55M

Class A Common Stock

Direct

S · Sale

−8.10K

Price / share

$39.58

Trade value

$320.60K

% of position

0.5%

10/14/2026

1.55M→1.54M

Class A Common Stock

Direct

C · Conversion

−40K

Price / share

—

Trade value

—

% of position

2.5%

10/15/2026

1.62M→1.58M

Class A Common Stock

Direct

S · Sale

−8.16K

Price / share

$37.64

Trade value

$307.33K

% of position

0.5%

10/15/2026

1.58M→1.57M

Class A Common Stock

Direct

S · Sale

−31.43K

Price / share

$38.52

Trade value

$1.21M

% of position

2.0%

10/15/2026

1.57M→1.54M

Class A Common Stock

Direct

S · Sale

−400.00

Price / share

$39.12

Trade value

$15.65K

% of position

0.0%

10/15/2026

1.54M→1.54M

Class A Common Stock

Direct

C · Conversion

+40K

Price / share

—

Trade value

—

% of position

2.6%

10/16/2026

1.54M→1.58M

Class A Common Stock

Direct

S · Sale

−34.47K

Price / share

$37.68

Trade value

$1.30M

% of position

2.2%

10/16/2026

1.58M→1.54M

Class A Common Stock

Direct

S · Sale

−5.53K

Price / share

$38.32

Trade value

$211.99K

% of position

0.4%

10/16/2026

1.54M→1.54M

Total

Net shares

−80K

Net value

-$4.61M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	10/14/2026	C · Conversion	+40K	—	—	2.6%	1.54M	1.58M
Class A Common Stock Direct	10/14/2026	S · Sale	−31.90K	$38.94	$1.24M	2.0%	1.58M	1.55M
Class A Common Stock Direct	10/14/2026	S · Sale	−8.10K	$39.58	$320.60K	0.5%	1.55M	1.54M
Class A Common Stock Direct	10/15/2026	C · Conversion	−40K	—	—	2.5%	1.62M	1.58M
Class A Common Stock Direct	10/15/2026	S · Sale	−8.16K	$37.64	$307.33K	0.5%	1.58M	1.57M
Class A Common Stock Direct	10/15/2026	S · Sale	−31.43K	$38.52	$1.21M	2.0%	1.57M	1.54M
Class A Common Stock Direct	10/15/2026	S · Sale	−400.00	$39.12	$15.65K	0.0%	1.54M	1.54M
Class A Common Stock Direct	10/16/2026	C · Conversion	+40K	—	—	2.6%	1.54M	1.58M
Class A Common Stock Direct	10/16/2026	S · Sale	−34.47K	$37.68	$1.30M	2.2%	1.58M	1.54M
Class A Common Stock Direct	10/16/2026	S · Sale	−5.53K	$38.32	$211.99K	0.4%	1.54M	1.54M
Total			−80K		-$4.61M

Derivative Transactions3

Class B Common Stock

Direct

C · Conversion

Converts to

Class A Common Stock

40K shares

−40K

Strike price

Held after

6.04M

Exercisable

—

10/14/2026

Class B Common Stock

Direct

C · Conversion

Converts to

Class A Common Stock

40K shares

−40K

Strike price

Held after

Exercisable

—

10/15/2026

Class B Common Stock

Direct

C · Conversion

Converts to

Class A Common Stock

40K shares

−40K

Strike price

Held after

5.96M

Exercisable

—

10/16/2026

Security	Converts To	Date	Type	Shares	Exercisable	Held After
Class B Common Stock Direct	Class A Common Stock40K shares	10/14/2026	C · Conversion	−40K	—	6.04M
Class B Common Stock Direct	Class A Common Stock40K shares	10/15/2026	C · Conversion	−40K	—	6M
Class B Common Stock Direct	Class A Common Stock40K shares	10/16/2026	C · Conversion	−40K	—	5.96M

Non-Derivative Holdings (Post-Transaction)1

Class A Common Stock

Indirect

Shares owned28.25K

Total

28.25K indirect28.25K

Security Title	Shares Owned	Ownership Type
Class A Common Stock	28.25K	Indirect
Total	28.25K	28.25K indirect

Derivative Holdings (Post-Transaction)2

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

214.82K

Shares owned

214.82K

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

128.89K

Shares owned

128.89K

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

343.71K

Owned

343.71K

Security	Underlying	Exercise Window	Expiration	Underlying Shares	Shares Owned
Class B Common Stock Indirect	Class A Common Stock	—	—	214.82K	214.82K
Class B Common Stock Indirect	Class A Common Stock	—	—	128.89K	128.89K
Total				343.71K	343.71K