COLIS PETER GEORGE (CEO and Secretary) sold 4.4% of their position (70K shares) of ETHOS TECHNOLOGIES INC. on the open market

Open‑market sale worth $2.70M — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 8 sales

COLIS PETER GEORGE

Filed: 9/18/2026ACC: 0002089362-26-000018

InsiderCOLIS PETER GEORGECIK 2089362

→

IssuerETHOS TECHNOLOGIES INC.CIK 1788451

DirectorOfficer· CEO and Secretary

Since Jan 2026

-70K

Net shares

Net seller

$2.70M

Total sold

Open market trades

0B · 8S

Total transactions

70K acquired · 140K disposed

Non-Derivative Transactions11

Class A Common Stock

Direct

C · Conversion

+23.33K

Price / share

—

Trade value

—

% of position

1.5%

9/16/2026

1.54M→1.56M

Class A Common Stock

Direct

S · Sale

−21.36K

Price / share

$39.77

Trade value

$849.61K

% of position

1.4%

9/16/2026

1.56M→1.54M

Class A Common Stock

Direct

S · Sale

−1.97K

Price / share

$40.35

Trade value

$79.53K

% of position

0.1%

9/16/2026

1.54M→1.54M

Class A Common Stock

Direct

C · Conversion

+23.33K

Price / share

—

Trade value

—

% of position

1.5%

9/17/2026

1.54M→1.56M

Class A Common Stock

Direct

S · Sale

−1.90K

Price / share

$37.69

Trade value

$71.61K

% of position

0.1%

9/17/2026

1.56M→1.56M

Class A Common Stock

Direct

S · Sale

−21.12K

Price / share

$38.94

Trade value

$822.33K

% of position

1.4%

9/17/2026

1.56M→1.54M

Class A Common Stock

Direct

S · Sale

−315.00

Price / share

$39.67

Trade value

$12.50K

% of position

0.0%

9/17/2026

1.54M→1.54M

Class A Common Stock

Direct

C · Conversion

+23.33K

Price / share

—

Trade value

—

% of position

1.5%

9/18/2026

1.54M→1.56M

Class A Common Stock

Direct

S · Sale

−7.19K

Price / share

$35.98

Trade value

$258.70K

% of position

0.5%

9/18/2026

1.56M→1.55M

Class A Common Stock

Direct

S · Sale

−9.65K

Price / share

$37.05

Trade value

$357.46K

% of position

0.6%

9/18/2026

1.55M→1.54M

Class A Common Stock

Direct

S · Sale

−6.50K

Price / share

$37.52

Trade value

$243.69K

% of position

0.4%

9/18/2026

1.54M→1.54M

Total

Net shares

+0.00

Net value

-$2.70M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	9/16/2026	C · Conversion	+23.33K	—	—	1.5%	1.54M	1.56M
Class A Common Stock Direct	9/16/2026	S · Sale	−21.36K	$39.77	$849.61K	1.4%	1.56M	1.54M
Class A Common Stock Direct	9/16/2026	S · Sale	−1.97K	$40.35	$79.53K	0.1%	1.54M	1.54M
Class A Common Stock Direct	9/17/2026	C · Conversion	+23.33K	—	—	1.5%	1.54M	1.56M
Class A Common Stock Direct	9/17/2026	S · Sale	−1.90K	$37.69	$71.61K	0.1%	1.56M	1.56M
Class A Common Stock Direct	9/17/2026	S · Sale	−21.12K	$38.94	$822.33K	1.4%	1.56M	1.54M
Class A Common Stock Direct	9/17/2026	S · Sale	−315.00	$39.67	$12.50K	0.0%	1.54M	1.54M
Class A Common Stock Direct	9/18/2026	C · Conversion	+23.33K	—	—	1.5%	1.54M	1.56M
Class A Common Stock Direct	9/18/2026	S · Sale	−7.19K	$35.98	$258.70K	0.5%	1.56M	1.55M
Class A Common Stock Direct	9/18/2026	S · Sale	−9.65K	$37.05	$357.46K	0.6%	1.55M	1.54M
Class A Common Stock Direct	9/18/2026	S · Sale	−6.50K	$37.52	$243.69K	0.4%	1.54M	1.54M
Total			+0.00		-$2.70M

Derivative Transactions3

Class B Common Stock

Direct

C · Conversion

Converts to

Class A Common Stock

23.33K shares

−23.33K

Strike price

Held after

6.13M

Exercisable

—

9/16/2026

Class B Common Stock

Direct

C · Conversion

Converts to

Class A Common Stock

23.33K shares

−23.33K

Strike price

Held after

6.11M

Exercisable

—

9/17/2026

Class B Common Stock

Direct

C · Conversion

Converts to

Class A Common Stock

23.33K shares

−23.33K

Strike price

Held after

6.08M

Exercisable

—

9/18/2026

Security	Converts To	Date	Type	Shares	Exercisable	Held After
Class B Common Stock Direct	Class A Common Stock23.33K shares	9/16/2026	C · Conversion	−23.33K	—	6.13M
Class B Common Stock Direct	Class A Common Stock23.33K shares	9/17/2026	C · Conversion	−23.33K	—	6.11M
Class B Common Stock Direct	Class A Common Stock23.33K shares	9/18/2026	C · Conversion	−23.33K	—	6.08M

Non-Derivative Holdings (Post-Transaction)1

Class A Common Stock

Indirect

Shares owned28.25K

Total

28.25K indirect28.25K

Security Title	Shares Owned	Ownership Type
Class A Common Stock	28.25K	Indirect
Total	28.25K	28.25K indirect

Derivative Holdings (Post-Transaction)2

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

214.82K

Shares owned

214.82K

Exercise price

Expiration

—

Exercise window

—

Class B Common Stock

Indirect

Underlying security

Class A Common Stock

Underlying shares

128.89K

Shares owned

128.89K

Exercise price

Expiration

—

Exercise window

—

Total

Underlying

343.71K

Owned

343.71K

Security	Underlying	Exercise Window	Expiration	Underlying Shares	Shares Owned
Class B Common Stock Indirect	Class A Common Stock	—	—	214.82K	214.82K
Class B Common Stock Indirect	Class A Common Stock	—	—	128.89K	128.89K
Total				343.71K	343.71K