Senior insider sale
Chief Financial Officer at HONEST COMPANY, INC. — senior position signals high conviction
$55.1K
15.76K shares
What this filing means
BRUCE CURTISS JAMES III plans to sell 15.76K shares of HONEST COMPANY, INC. valued at approximately $55.1K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 8/20/2026ACC: 0001628280-26-058262
Officer· Chief Financial Officer
Since Feb 2026
15.76K
Shares to sell
$55.1K
Approx. market value
12.68K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months1
Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan.
Equity compensation
8/19/2026
12.68KTotal acquired12.68K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/19/2026 | Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan. Equity compensation | 12.68K | — |
| Total | 12.68K | ||
Planned & Completed Dispositions2
Completed
—Completed
Units to sell
12.67K
Market value
$39.8K
5/20/2026
Planned — Approximate Date
NASDAQPlanned
Units to sell
3.09K
Market value
$15.3K
8/20/2026
Total
Units
15.76K
Value
$55.1K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
5/20/2026 | 12.67K | $39.8K | — | Completed |
| Planned — Approximate Date | ||||
8/20/2026 | 3.09K | $15.3K | NASDAQ | Planned |
| Total | 15.76K | $55.1K | ||