BROWN KEVIN KENNEDY

PrivateCIK: 1596057
Location

MINNEAPOLIS, MN

BROWN KEVIN KENNEDY (SVP and CMO) sold 31.7% of their position (10.65K shares) of SLEEP NUMBER CORP on the open market

Open‑market sale worth $1.30M — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 1 sale
InsiderBROWN KEVIN KENNEDYCIK 1596057
IssuerSLEEP NUMBER CORPCIK 827187
Officer· SVP and CMO
Since Oct 2018
-10.65K
Net shares
Net seller
$1.30M
Total sold
1
Open market trades
0B · 1S
5
Total transactions
10.65K acquired · 21.30K disposed
Non-Derivative Transactions3

Common Stock

Direct
M · Option Exercise

Shares

+6.23K

Price / share

$17.77

Trade value

$110.71K

% of position

27.1%
2/19/2021
22.99K29.22K

Common Stock

Direct
M · Option Exercise

Shares

+4.42K

Price / share

$33.32

Trade value

$147.27K

% of position

15.1%
2/19/2021
29.22K33.64K

Common Stock

Direct
S · Sale

Shares

10.65K

Price / share

$122.36

Trade value

$1.30M

% of position

31.7%
2/19/2021
33.64K22.99K
Total

Net shares

+0.00

Net value

-$1.05M

Derivative Transactions2

Employee Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

6.23K shares

Shares

6.23K

Strike price

17.77

Held after

0.00

Exercisable

2/19/2021

Employee Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

4.42K shares

Shares

4.42K

Strike price

33.32

Held after

0.00

Exercisable

2/19/2021
Non-Derivative Holdings (Post-Transaction)1

Common Stock

Indirect
Shares owned607.54
Total
607.54 indirect607.54
Derivative Holdings (Post-Transaction)0
No derivative holdings reported
BROWN KEVIN KENNEDY — Insider Transaction (Form 4) Filed Feb 22, 2021 | Finecho