Filed: 5/11/2026ACC: 0001765380-26-000198
📋 What this filing means
BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 193 equity positions with a total reported market value of $384.55M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
193
Positions
$384.55M
Total AUM (reported)
6.50M
Total Shares
Allocation by class
CORE MSCI EMKT$35.42M9.2%
CORE S&P MCP ETF$31.38M8.2%
COM$23.54M6.1%
MID CAP ETF$15.54M4.0%
VNG RUS1000GRW$15.09M3.9%
INTL SMALL CAP E$14.96M3.9%
INTL EQTY ETF$14.21M3.7%
Portfolio Concentration
Top 3$82.33M21.4%
4–10$92.25M24.0%
11–25$93.45M24.3%
Rest$116.52M30.3%
Top 3 weight
21.4%
Top 10 weight
45.4%
Voting Authority Distribution
Total shares with voting rights: 6.50M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
6.50M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole193
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings193
Rows:
ISHARES INC
SOLEShares507.75K
TypeSH
Market value$35.42M
9.21%
Sole
0.00
Shared
0.00
None
507.75K
ISHARES TR
SOLEShares464.66K
TypeSH
Market value$31.38M
8.16%
Sole
0.00
Shared
0.00
None
464.66K
VANGUARD INDEX FDS
SOLEShares54.11K
TypeSH
Market value$15.54M
4.04%
Sole
0.00
Shared
0.00
None
54.11K
VANGUARD SCOTTSDALE FDS
SOLEShares137.58K
TypeSH
Market value$15.09M
3.92%
Sole
0.00
Shared
0.00
None
137.58K
DIMENSIONAL ETF TRUST
SOLEShares444.18K
TypeSH
Market value$14.96M
3.89%
Sole
0.00
Shared
0.00
None
444.18K
SCHWAB STRATEGIC TR
SOLEShares574.09K
TypeSH
Market value$14.21M
3.69%
Sole
0.00
Shared
0.00
None
574.09K
ISHARES TR
SOLEShares29.56K
TypeSH
Market value$12.60M
3.28%
Sole
0.00
Shared
0.00
None
29.56K
VANGUARD SCOTTSDALE FDS
SOLEShares131.63K
TypeSH
Market value$12.34M
3.21%
Sole
0.00
Shared
0.00
None
131.63K
SCHWAB STRATEGIC TR
SOLEShares379.63K
TypeSH
Market value$11.75M
3.06%
Sole
0.00
Shared
0.00
None
379.63K
SCHWAB STRATEGIC TR
SOLEShares440.54K
TypeSH
Market value$11.30M
2.94%
Sole
0.00
Shared
0.00
None
440.54K
SCHWAB STRATEGIC TR
SOLEShares334.07K
TypeSH
Market value$11.01M
2.86%
Sole
0.00
Shared
0.00
None
334.07K
ISHARES TR
SOLEShares139.74K
TypeSH
Market value$10.96M
2.85%
Sole
0.00
Shared
0.00
None
139.74K
SCHWAB STRATEGIC TR
SOLEShares340.47K
TypeSH
Market value$9.90M
2.57%
Sole
0.00
Shared
0.00
None
340.47K
SCHWAB STRATEGIC TR
SOLEShares271.82K
TypeSH
Market value$8.29M
2.16%
Sole
0.00
Shared
0.00
None
271.82K
SCHWAB STRATEGIC TR
SOLEShares174.45K
TypeSH
Market value$8.15M
2.12%
Sole
0.00
Shared
0.00
None
174.45K
ISHARES TR
SOLEShares12.22K
TypeSH
Market value$7.98M
2.08%
Sole
0.00
Shared
0.00
None
12.22K
ISHARES TR
SOLEShares28.48K
TypeSH
Market value$6.08M
1.58%
Sole
0.00
Shared
0.00
None
28.48K
VANGUARD INDEX FDS
SOLEShares21.21K
TypeSH
Market value$5.56M
1.44%
Sole
0.00
Shared
0.00
None
21.21K
PALANTIR TECHNOLOGIES INC
SOLEShares34.44K
TypeSH
Market value$5.04M
1.31%
Sole
0.00
Shared
0.00
None
34.44K
SCHWAB STRATEGIC TR
SOLEShares157.59K
TypeSH
Market value$4.59M
1.19%
Sole
0.00
Shared
0.00
None
157.59K
ISHARES TR
SOLEShares39.16K
TypeSH
Market value$3.52M
0.92%
Sole
0.00
Shared
0.00
None
39.16K
VANGUARD BD INDEX FDS
SOLEShares42.38K
TypeSH
Market value$3.32M
0.86%
Sole
0.00
Shared
0.00
None
42.38K
ISHARES TR
SOLEShares32.56K
TypeSH
Market value$3.11M
0.81%
Sole
0.00
Shared
0.00
None
32.56K
ISHARES TR
SOLEShares35.70K
TypeSH
Market value$2.98M
0.77%
Sole
0.00
Shared
0.00
None
35.70K
APPLE INC
SOLEShares11.67K
TypeSH
Market value$2.96M
0.77%
Sole
0.00
Shared
0.00
None
11.67K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES INCSOLE | CORE MSCI EMKT | 507.75K | SH | $35.42M 9.21% | 0.00 | 0.00 | 507.75K |
ISHARES TRSOLE | CORE S&P MCP ETF | 464.66K | SH | $31.38M 8.16% | 0.00 | 0.00 | 464.66K |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 54.11K | SH | $15.54M 4.04% | 0.00 | 0.00 | 54.11K |
VANGUARD SCOTTSDALE FDSSOLE | VNG RUS1000GRW | 137.58K | SH | $15.09M 3.92% | 0.00 | 0.00 | 137.58K |
DIMENSIONAL ETF TRUSTSOLE | INTL SMALL CAP E | 444.18K | SH | $14.96M 3.89% | 0.00 | 0.00 | 444.18K |
SCHWAB STRATEGIC TRSOLE | INTL EQTY ETF | 574.09K | SH | $14.21M 3.69% | 0.00 | 0.00 | 574.09K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 29.56K | SH | $12.60M 3.28% | 0.00 | 0.00 | 29.56K |
VANGUARD SCOTTSDALE FDSSOLE | VNG RUS1000VAL | 131.63K | SH | $12.34M 3.21% | 0.00 | 0.00 | 131.63K |
SCHWAB STRATEGIC TRSOLE | US MID-CAP ETF | 379.63K | SH | $11.75M 3.06% | 0.00 | 0.00 | 379.63K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 440.54K | SH | $11.30M 2.94% | 0.00 | 0.00 | 440.54K |
SCHWAB STRATEGIC TRSOLE | EMRG MKTEQ ETF | 334.07K | SH | $11.01M 2.86% | 0.00 | 0.00 | 334.07K |
ISHARES TRSOLE | EAFE SML CP ETF | 139.74K | SH | $10.96M 2.85% | 0.00 | 0.00 | 139.74K |
SCHWAB STRATEGIC TRSOLE | US SML CAP ETF | 340.47K | SH | $9.90M 2.57% | 0.00 | 0.00 | 340.47K |
SCHWAB STRATEGIC TRSOLE | US LCAP VA ETF | 271.82K | SH | $8.29M 2.16% | 0.00 | 0.00 | 271.82K |
SCHWAB STRATEGIC TRSOLE | INTL SCEQT ETF | 174.45K | SH | $8.15M 2.12% | 0.00 | 0.00 | 174.45K |
ISHARES TRSOLE | CORE S&P500 ETF | 12.22K | SH | $7.98M 2.08% | 0.00 | 0.00 | 12.22K |
ISHARES TRSOLE | RUS 1000 VAL ETF | 28.48K | SH | $6.08M 1.58% | 0.00 | 0.00 | 28.48K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 21.21K | SH | $5.56M 1.44% | 0.00 | 0.00 | 21.21K |
PALANTIR TECHNOLOGIES INCSOLE | CL A | 34.44K | SH | $5.04M 1.31% | 0.00 | 0.00 | 34.44K |
SCHWAB STRATEGIC TRSOLE | US LCAP GR ETF | 157.59K | SH | $4.59M 1.19% | 0.00 | 0.00 | 157.59K |
ISHARES TRSOLE | MORNINGSTR US EQ | 39.16K | SH | $3.52M 0.92% | 0.00 | 0.00 | 39.16K |
VANGUARD BD INDEX FDSSOLE | SHORT TRM BOND | 42.38K | SH | $3.32M 0.86% | 0.00 | 0.00 | 42.38K |
ISHARES TRSOLE | MORNINGSTAR GRWT | 32.56K | SH | $3.11M 0.81% | 0.00 | 0.00 | 32.56K |
ISHARES TRSOLE | MRGSTR MD CP ETF | 35.70K | SH | $2.98M 0.77% | 0.00 | 0.00 | 35.70K |
APPLE INCSOLE | COM | 11.67K | SH | $2.96M 0.77% | 0.00 | 0.00 | 11.67K |
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