BRAND ASSET MANAGEMENT GROUP, INC.

Filed: 7/9/2025ACC: 0001748766-25-000005

📋 What this filing means

BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 92 equity positions with a total reported market value of $267.75M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$267.75M

Total AUM (reported)

4.66M

Total Shares

Allocation by class

CORE MSCI EMKT$31.37M11.7%

CORE S&P MCP ETF$25.81M9.6%

MID CAP ETF$15.16M5.7%

VNG RUS1000GRW$14.65M5.5%

EAFE SML CP ETF$12.94M4.8%

RUS 1000 GRW ETF$12.86M4.8%

INTL EQTY ETF$11.57M4.3%

Portfolio Concentration

Top 3$72.34M27.0%

4–10$81.15M30.3%

11–25$73.75M27.5%

Rest$40.51M15.1%

Top 3 weight

27.0%

Top 10 weight

57.3%

Voting Authority Distribution

Total shares with voting rights: 4.66M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.66M

% of voting shares100.0%

Investment Discretion (by position count)

Sole92

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings92

Rows:

ISHARES INC

SOLE

CORE MSCI EMKT

Shares522.55K

TypeSH

Market value$31.37M

11.72%

Sole

0.00

Shared

0.00

None

522.55K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares416.20K

TypeSH

Market value$25.81M

9.64%

Sole

0.00

Shared

0.00

None

416.20K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares54.17K

TypeSH

Market value$15.16M

5.66%

Sole

0.00

Shared

0.00

None

54.17K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000GRW

Shares134.16K

TypeSH

Market value$14.65M

5.47%

Sole

0.00

Shared

0.00

None

134.16K

ISHARES TR

SOLE

EAFE SML CP ETF

Shares177.97K

TypeSH

Market value$12.94M

4.83%

Sole

0.00

Shared

0.00

None

177.97K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares30.29K

TypeSH

Market value$12.86M

4.80%

Sole

0.00

Shared

0.00

None

30.29K

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares523.73K

TypeSH

Market value$11.57M

4.32%

Sole

0.00

Shared

0.00

None

523.73K

DIMENSIONAL ETF TRUST

SOLE

INTL SMALL CAP E

Shares354.23K

TypeSH

Market value$10.57M

3.95%

Sole

0.00

Shared

0.00

None

354.23K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares382.26K

TypeSH

Market value$9.34M

3.49%

Sole

0.00

Shared

0.00

None

382.26K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000VAL

Shares108.14K

TypeSH

Market value$9.21M

3.44%

Sole

0.00

Shared

0.00

None

108.14K

SCHWAB STRATEGIC TR

SOLE

EMRG MKTEQ ETF

Shares290.84K

TypeSH

Market value$8.77M

3.27%

Sole

0.00

Shared

0.00

None

290.84K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares275.23K

TypeSH

Market value$7.72M

2.88%

Sole

0.00

Shared

0.00

None

275.23K

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares175.98K

TypeSH

Market value$7.49M

2.80%

Sole

0.00

Shared

0.00

None

175.98K

ISHARES TR

SOLE

RUS 1000 VAL ETF

Shares28.92K

TypeSH

Market value$5.62M

2.10%

Sole

0.00

Shared

0.00

None

28.92K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares8.97K

TypeSH

Market value$5.57M

2.08%

Sole

0.00

Shared

0.00

None

8.97K

SCHWAB STRATEGIC TR

SOLE

US LCAP VA ETF

Shares198.26K

TypeSH

Market value$5.49M

2.05%

Sole

0.00

Shared

0.00

None

198.26K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares216.43K

TypeSH

Market value$5.48M

2.05%

Sole

0.00

Shared

0.00

None

216.43K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares18.65K

TypeSH

Market value$4.42M

1.65%

Sole

0.00

Shared

0.00

None

18.65K

PALANTIR TECHNOLOGIES INC

SOLE

CL A

Shares31.64K

TypeSH

Market value$4.31M

1.61%

Sole

0.00

Shared

0.00

None

31.64K

ISHARES TR

SOLE

MORNINGSTR US EQ

Shares43.55K

TypeSH

Market value$3.74M

1.40%

Sole

0.00

Shared

0.00

None

43.55K

ISHARES TR

SOLE

MORNINGSTAR GRWT

Shares36.16K

TypeSH

Market value$3.50M

1.31%

Sole

0.00

Shared

0.00

None

36.16K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares109.94K

TypeSH

Market value$3.21M

1.20%

Sole

0.00

Shared

0.00

None

109.94K

VANGUARD WORLD FD

SOLE

MEGA CAP INDEX

Shares13.56K

TypeSH

Market value$3.05M

1.14%

Sole

0.00

Shared

0.00

None

13.56K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares36.40K

TypeSH

Market value$2.90M

1.08%

Sole

0.00

Shared

0.00

None

36.40K

ISHARES TR

SOLE

RUS 1000 ETF

Shares7.33K

TypeSH

Market value$2.49M

0.93%

Sole

0.00

Shared

0.00

None

7.33K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES INCSOLE	CORE MSCI EMKT	522.55K	SH	$31.37M 11.72%	522.55K
ISHARES TRSOLE	CORE S&P MCP ETF	416.20K	SH	$25.81M 9.64%	416.20K
VANGUARD INDEX FDSSOLE	MID CAP ETF	54.17K	SH	$15.16M 5.66%	54.17K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000GRW	134.16K	SH	$14.65M 5.47%	134.16K
ISHARES TRSOLE	EAFE SML CP ETF	177.97K	SH	$12.94M 4.83%	177.97K
ISHARES TRSOLE	RUS 1000 GRW ETF	30.29K	SH	$12.86M 4.80%	30.29K
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	523.73K	SH	$11.57M 4.32%	523.73K
DIMENSIONAL ETF TRUSTSOLE	INTL SMALL CAP E	354.23K	SH	$10.57M 3.95%	354.23K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	382.26K	SH	$9.34M 3.49%	382.26K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000VAL	108.14K	SH	$9.21M 3.44%	108.14K
SCHWAB STRATEGIC TRSOLE	EMRG MKTEQ ETF	290.84K	SH	$8.77M 3.27%	290.84K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	275.23K	SH	$7.72M 2.88%	275.23K
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	175.98K	SH	$7.49M 2.80%	175.98K
ISHARES TRSOLE	RUS 1000 VAL ETF	28.92K	SH	$5.62M 2.10%	28.92K
ISHARES TRSOLE	CORE S&P500 ETF	8.97K	SH	$5.57M 2.08%	8.97K
SCHWAB STRATEGIC TRSOLE	US LCAP VA ETF	198.26K	SH	$5.49M 2.05%	198.26K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	216.43K	SH	$5.48M 2.05%	216.43K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	18.65K	SH	$4.42M 1.65%	18.65K
PALANTIR TECHNOLOGIES INCSOLE	CL A	31.64K	SH	$4.31M 1.61%	31.64K
ISHARES TRSOLE	MORNINGSTR US EQ	43.55K	SH	$3.74M 1.40%	43.55K
ISHARES TRSOLE	MORNINGSTAR GRWT	36.16K	SH	$3.50M 1.31%	36.16K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	109.94K	SH	$3.21M 1.20%	109.94K
VANGUARD WORLD FDSOLE	MEGA CAP INDEX	13.56K	SH	$3.05M 1.14%	13.56K
ISHARES TRSOLE	MRGSTR MD CP ETF	36.40K	SH	$2.90M 1.08%	36.40K
ISHARES TRSOLE	RUS 1000 ETF	7.33K	SH	$2.49M 0.93%	7.33K

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