BRAND ASSET MANAGEMENT GROUP, INC.

Filed: 4/10/2025ACC: 0001748766-25-000002

📋 What this filing means

BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 89 equity positions with a total reported market value of $239.69M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$239.69M

Total AUM (reported)

4.58M

Total Shares

Allocation by class

CORE MSCI EMKT$27.46M11.5%

CORE S&P MCP ETF$24.04M10.0%

EAFE SML CP ETF$15.75M6.6%

MID CAP ETF$12.17M5.1%

VNG RUS1000GRW$11.87M5.0%

RUS 1000 GRW ETF$11.27M4.7%

INTL EQTY ETF$10.78M4.5%

Portfolio Concentration

Top 3$67.25M28.1%

4–10$70.92M29.6%

11–25$62.78M26.2%

Rest$38.74M16.2%

Top 3 weight

28.1%

Top 10 weight

57.6%

Voting Authority Distribution

Total shares with voting rights: 4.58M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.58M

% of voting shares100.0%

Investment Discretion (by position count)

Sole89

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings89

Rows:

ISHARES INC

SOLE

CORE MSCI EMKT

Shares508.89K

TypeSH

Market value$27.46M

11.46%

Sole

0.00

Shared

0.00

None

508.89K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares411.96K

TypeSH

Market value$24.04M

10.03%

Sole

0.00

Shared

0.00

None

411.96K

ISHARES TR

SOLE

EAFE SML CP ETF

Shares247.88K

TypeSH

Market value$15.75M

6.57%

Sole

0.00

Shared

0.00

None

247.88K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares47.06K

TypeSH

Market value$12.17M

5.08%

Sole

0.00

Shared

0.00

None

47.06K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000GRW

Shares127.97K

TypeSH

Market value$11.87M

4.95%

Sole

0.00

Shared

0.00

None

127.97K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares31.22K

TypeSH

Market value$11.27M

4.70%

Sole

0.00

Shared

0.00

None

31.22K

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares544.91K

TypeSH

Market value$10.78M

4.50%

Sole

0.00

Shared

0.00

None

544.91K

SCHWAB STRATEGIC TR

SOLE

EMRG MKTEQ ETF

Shares318.46K

TypeSH

Market value$8.78M

3.66%

Sole

0.00

Shared

0.00

None

318.46K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000VAL

Shares102.83K

TypeSH

Market value$8.49M

3.54%

Sole

0.00

Shared

0.00

None

102.83K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares342.37K

TypeSH

Market value$7.56M

3.15%

Sole

0.00

Shared

0.00

None

342.37K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares281.27K

TypeSH

Market value$7.37M

3.07%

Sole

0.00

Shared

0.00

None

281.27K

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares190.97K

TypeSH

Market value$6.85M

2.86%

Sole

0.00

Shared

0.00

None

190.97K

SCHWAB STRATEGIC TR

SOLE

US LCAP VA ETF

Shares207.19K

TypeSH

Market value$5.51M

2.30%

Sole

0.00

Shared

0.00

None

207.19K

ISHARES TR

SOLE

RUS 1000 VAL ETF

Shares29.09K

TypeSH

Market value$5.47M

2.28%

Sole

0.00

Shared

0.00

None

29.09K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares221.21K

TypeSH

Market value$5.18M

2.16%

Sole

0.00

Shared

0.00

None

221.21K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares9.17K

TypeSH

Market value$5.15M

2.15%

Sole

0.00

Shared

0.00

None

9.17K

DIMENSIONAL ETF TRUST

SOLE

INTL SMALL CAP E

Shares180.30K

TypeSH

Market value$4.66M

1.94%

Sole

0.00

Shared

0.00

None

180.30K

ISHARES TR

SOLE

MORNINGSTR US EQ

Shares45.57K

TypeSH

Market value$3.52M

1.47%

Sole

0.00

Shared

0.00

None

45.57K

ISHARES TR

SOLE

MORNINGSTAR GRWT

Shares37.54K

TypeSH

Market value$3.04M

1.27%

Sole

0.00

Shared

0.00

None

37.54K

VANGUARD WORLD FD

SOLE

MEGA CAP INDEX

Shares14.56K

TypeSH

Market value$2.93M

1.22%

Sole

0.00

Shared

0.00

None

14.56K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares12.83K

TypeSH

Market value$2.84M

1.19%

Sole

0.00

Shared

0.00

None

12.83K

PALANTIR TECHNOLOGIES INC

SOLE

CL A

Shares31.93K

TypeSH

Market value$2.69M

1.12%

Sole

0.00

Shared

0.00

None

31.93K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares35.97K

TypeSH

Market value$2.66M

1.11%

Sole

0.00

Shared

0.00

None

35.97K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares103.78K

TypeSH

Market value$2.60M

1.08%

Sole

0.00

Shared

0.00

None

103.78K

APPLE INC

SOLE

COM

Shares10.29K

TypeSH

Market value$2.29M

0.95%

Sole

0.00

Shared

0.00

None

10.29K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES INCSOLE	CORE MSCI EMKT	508.89K	SH	$27.46M 11.46%	508.89K
ISHARES TRSOLE	CORE S&P MCP ETF	411.96K	SH	$24.04M 10.03%	411.96K
ISHARES TRSOLE	EAFE SML CP ETF	247.88K	SH	$15.75M 6.57%	247.88K
VANGUARD INDEX FDSSOLE	MID CAP ETF	47.06K	SH	$12.17M 5.08%	47.06K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000GRW	127.97K	SH	$11.87M 4.95%	127.97K
ISHARES TRSOLE	RUS 1000 GRW ETF	31.22K	SH	$11.27M 4.70%	31.22K
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	544.91K	SH	$10.78M 4.50%	544.91K
SCHWAB STRATEGIC TRSOLE	EMRG MKTEQ ETF	318.46K	SH	$8.78M 3.66%	318.46K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000VAL	102.83K	SH	$8.49M 3.54%	102.83K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	342.37K	SH	$7.56M 3.15%	342.37K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	281.27K	SH	$7.37M 3.07%	281.27K
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	190.97K	SH	$6.85M 2.86%	190.97K
SCHWAB STRATEGIC TRSOLE	US LCAP VA ETF	207.19K	SH	$5.51M 2.30%	207.19K
ISHARES TRSOLE	RUS 1000 VAL ETF	29.09K	SH	$5.47M 2.28%	29.09K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	221.21K	SH	$5.18M 2.16%	221.21K
ISHARES TRSOLE	CORE S&P500 ETF	9.17K	SH	$5.15M 2.15%	9.17K
DIMENSIONAL ETF TRUSTSOLE	INTL SMALL CAP E	180.30K	SH	$4.66M 1.94%	180.30K
ISHARES TRSOLE	MORNINGSTR US EQ	45.57K	SH	$3.52M 1.47%	45.57K
ISHARES TRSOLE	MORNINGSTAR GRWT	37.54K	SH	$3.04M 1.27%	37.54K
VANGUARD WORLD FDSOLE	MEGA CAP INDEX	14.56K	SH	$2.93M 1.22%	14.56K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	12.83K	SH	$2.84M 1.19%	12.83K
PALANTIR TECHNOLOGIES INCSOLE	CL A	31.93K	SH	$2.69M 1.12%	31.93K
ISHARES TRSOLE	MRGSTR MD CP ETF	35.97K	SH	$2.66M 1.11%	35.97K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	103.78K	SH	$2.60M 1.08%	103.78K
APPLE INCSOLE	COM	10.29K	SH	$2.29M 0.95%	10.29K

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