BRAND ASSET MANAGEMENT GROUP, INC.

Filed: 1/15/2025ACC: 0001748766-25-000001

📋 What this filing means

BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 89 equity positions with a total reported market value of $246.26M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$246.26M

Total AUM (reported)

4.49M

Total Shares

Allocation by class

CORE MSCI EMKT$26.13M10.6%

CORE S&P MCP ETF$25.19M10.2%

EAFE SML CP ETF$19.31M7.8%

VNG RUS1000GRW$13.87M5.6%

RUS 1000 GRW ETF$12.71M5.2%

MID CAP ETF$12.65M5.1%

COM$11.07M4.5%

Portfolio Concentration

Top 3$70.63M28.7%

4–10$74.00M30.0%

11–25$64.00M26.0%

Rest$37.63M15.3%

Top 3 weight

28.7%

Top 10 weight

58.7%

Voting Authority Distribution

Total shares with voting rights: 4.49M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.49M

% of voting shares100.0%

Investment Discretion (by position count)

Sole89

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings89

Rows:

ISHARES INC

SOLE

CORE MSCI EMKT

Shares500.37K

TypeSH

Market value$26.13M

10.61%

Sole

0.00

Shared

0.00

None

500.37K

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares404.27K

TypeSH

Market value$25.19M

10.23%

Sole

0.00

Shared

0.00

None

404.27K

ISHARES TR

SOLE

EAFE SML CP ETF

Shares317.82K

TypeSH

Market value$19.31M

7.84%

Sole

0.00

Shared

0.00

None

317.82K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000GRW

Shares134.24K

TypeSH

Market value$13.87M

5.63%

Sole

0.00

Shared

0.00

None

134.24K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares31.66K

TypeSH

Market value$12.71M

5.16%

Sole

0.00

Shared

0.00

None

31.66K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares47.88K

TypeSH

Market value$12.65M

5.14%

Sole

0.00

Shared

0.00

None

47.88K

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares546.28K

TypeSH

Market value$10.11M

4.10%

Sole

0.00

Shared

0.00

None

546.28K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares358.55K

TypeSH

Market value$8.31M

3.37%

Sole

0.00

Shared

0.00

None

358.55K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000VAL

Shares102K

TypeSH

Market value$8.29M

3.37%

Sole

0.00

Shared

0.00

None

102K

SCHWAB STRATEGIC TR

SOLE

EMRG MKTEQ ETF

Shares302.88K

TypeSH

Market value$8.07M

3.28%

Sole

0.00

Shared

0.00

None

302.88K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares285.18K

TypeSH

Market value$7.90M

3.21%

Sole

0.00

Shared

0.00

None

285.18K

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares189.25K

TypeSH

Market value$6.50M

2.64%

Sole

0.00

Shared

0.00

None

189.25K

SCHWAB STRATEGIC TR

SOLE

US LCAP VA ETF

Shares232.53K

TypeSH

Market value$6.06M

2.46%

Sole

0.00

Shared

0.00

None

232.53K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares9.61K

TypeSH

Market value$5.65M

2.30%

Sole

0.00

Shared

0.00

None

9.61K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares217.66K

TypeSH

Market value$5.63M

2.29%

Sole

0.00

Shared

0.00

None

217.66K

ISHARES TR

SOLE

RUS 1000 VAL ETF

Shares29.52K

TypeSH

Market value$5.47M

2.22%

Sole

0.00

Shared

0.00

None

29.52K

ISHARES TR

SOLE

MORNINGSTR US EQ

Shares46.23K

TypeSH

Market value$3.75M

1.52%

Sole

0.00

Shared

0.00

None

46.23K

ISHARES TR

SOLE

MORNINGSTAR GRWT

Shares35.70K

TypeSH

Market value$3.20M

1.30%

Sole

0.00

Shared

0.00

None

35.70K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares12.97K

TypeSH

Market value$3.12M

1.27%

Sole

0.00

Shared

0.00

None

12.97K

PALANTIR TECHNOLOGIES INC

SOLE

CL A

Shares41.05K

TypeSH

Market value$3.10M

1.26%

Sole

0.00

Shared

0.00

None

41.05K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares109.97K

TypeSH

Market value$3.06M

1.24%

Sole

0.00

Shared

0.00

None

109.97K

VANGUARD WORLD FD

SOLE

MEGA CAP INDEX

Shares13.56K

TypeSH

Market value$2.88M

1.17%

Sole

0.00

Shared

0.00

None

13.56K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares35.98K

TypeSH

Market value$2.74M

1.11%

Sole

0.00

Shared

0.00

None

35.98K

APPLE INC

SOLE

COM

Shares10.18K

TypeSH

Market value$2.55M

1.04%

Sole

0.00

Shared

0.00

None

10.18K

ISHARES TR

SOLE

RUS 1000 ETF

Shares7.40K

TypeSH

Market value$2.38M

0.97%

Sole

0.00

Shared

0.00

None

7.40K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES INCSOLE	CORE MSCI EMKT	500.37K	SH	$26.13M 10.61%	500.37K
ISHARES TRSOLE	CORE S&P MCP ETF	404.27K	SH	$25.19M 10.23%	404.27K
ISHARES TRSOLE	EAFE SML CP ETF	317.82K	SH	$19.31M 7.84%	317.82K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000GRW	134.24K	SH	$13.87M 5.63%	134.24K
ISHARES TRSOLE	RUS 1000 GRW ETF	31.66K	SH	$12.71M 5.16%	31.66K
VANGUARD INDEX FDSSOLE	MID CAP ETF	47.88K	SH	$12.65M 5.14%	47.88K
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	546.28K	SH	$10.11M 4.10%	546.28K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	358.55K	SH	$8.31M 3.37%	358.55K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000VAL	102K	SH	$8.29M 3.37%	102K
SCHWAB STRATEGIC TRSOLE	EMRG MKTEQ ETF	302.88K	SH	$8.07M 3.28%	302.88K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	285.18K	SH	$7.90M 3.21%	285.18K
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	189.25K	SH	$6.50M 2.64%	189.25K
SCHWAB STRATEGIC TRSOLE	US LCAP VA ETF	232.53K	SH	$6.06M 2.46%	232.53K
ISHARES TRSOLE	CORE S&P500 ETF	9.61K	SH	$5.65M 2.30%	9.61K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	217.66K	SH	$5.63M 2.29%	217.66K
ISHARES TRSOLE	RUS 1000 VAL ETF	29.52K	SH	$5.47M 2.22%	29.52K
ISHARES TRSOLE	MORNINGSTR US EQ	46.23K	SH	$3.75M 1.52%	46.23K
ISHARES TRSOLE	MORNINGSTAR GRWT	35.70K	SH	$3.20M 1.30%	35.70K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	12.97K	SH	$3.12M 1.27%	12.97K
PALANTIR TECHNOLOGIES INCSOLE	CL A	41.05K	SH	$3.10M 1.26%	41.05K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	109.97K	SH	$3.06M 1.24%	109.97K
VANGUARD WORLD FDSOLE	MEGA CAP INDEX	13.56K	SH	$2.88M 1.17%	13.56K
ISHARES TRSOLE	MRGSTR MD CP ETF	35.98K	SH	$2.74M 1.11%	35.98K
APPLE INCSOLE	COM	10.18K	SH	$2.55M 1.04%	10.18K
ISHARES TRSOLE	RUS 1000 ETF	7.40K	SH	$2.38M 0.97%	7.40K

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