Filed: 10/17/2024ACC: 0001748766-24-000005
📋 What this filing means
BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 89 equity positions with a total reported market value of $255.50M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
89
Positions
$255.50M
Total AUM (reported)
3.46M
Total Shares
Allocation by class
CORE MSCI EMKT$28.15M11.0%
CORE S&P MCP ETF$26.13M10.2%
EAFE SML CP ETF$20.86M8.2%
VNG RUS1000GRW$13.35M5.2%
RUS 1000 GRW ETF$13.02M5.1%
MID CAP ETF$12.88M5.0%
COM$11.75M4.6%
Portfolio Concentration
Top 3$75.14M29.4%
4–10$76.01M29.7%
11–25$65.17M25.5%
Rest$39.18M15.3%
Top 3 weight
29.4%
Top 10 weight
59.2%
Voting Authority Distribution
Total shares with voting rights: 3.46M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
3.46M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole89
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings89
Rows:
ISHARES INC
SOLEShares490.31K
TypeSH
Market value$28.15M
11.02%
Sole
0.00
Shared
0.00
None
490.31K
ISHARES TR
SOLEShares419.29K
TypeSH
Market value$26.13M
10.23%
Sole
0.00
Shared
0.00
None
419.29K
ISHARES TR
SOLEShares308.08K
TypeSH
Market value$20.86M
8.16%
Sole
0.00
Shared
0.00
None
308.08K
VANGUARD SCOTTSDALE FDS
SOLEShares138.32K
TypeSH
Market value$13.35M
5.23%
Sole
0.00
Shared
0.00
None
138.32K
ISHARES TR
SOLEShares34.69K
TypeSH
Market value$13.02M
5.10%
Sole
0.00
Shared
0.00
None
34.69K
VANGUARD INDEX FDS
SOLEShares48.84K
TypeSH
Market value$12.88M
5.04%
Sole
0.00
Shared
0.00
None
48.84K
SCHWAB STRATEGIC TR
SOLEShares265.95K
TypeSH
Market value$10.94M
4.28%
Sole
0.00
Shared
0.00
None
265.95K
SCHWAB STRATEGIC TR
SOLEShares299.92K
TypeSH
Market value$8.75M
3.43%
Sole
0.00
Shared
0.00
None
299.92K
VANGUARD SCOTTSDALE FDS
SOLEShares103.93K
TypeSH
Market value$8.66M
3.39%
Sole
0.00
Shared
0.00
None
103.93K
SCHWAB STRATEGIC TR
SOLEShares123.83K
TypeSH
Market value$8.40M
3.29%
Sole
0.00
Shared
0.00
None
123.83K
SCHWAB STRATEGIC TR
SOLEShares95.16K
TypeSH
Market value$7.91M
3.09%
Sole
0.00
Shared
0.00
None
95.16K
SCHWAB STRATEGIC TR
SOLEShares184.94K
TypeSH
Market value$7.13M
2.79%
Sole
0.00
Shared
0.00
None
184.94K
SCHWAB STRATEGIC TR
SOLEShares87.62K
TypeSH
Market value$7.04M
2.76%
Sole
0.00
Shared
0.00
None
87.62K
ISHARES TR
SOLEShares29.56K
TypeSH
Market value$5.61M
2.20%
Sole
0.00
Shared
0.00
None
29.56K
SCHWAB STRATEGIC TR
SOLEShares108.50K
TypeSH
Market value$5.59M
2.19%
Sole
0.00
Shared
0.00
None
108.50K
ISHARES TR
SOLEShares9.66K
TypeSH
Market value$5.57M
2.18%
Sole
0.00
Shared
0.00
None
9.66K
ISHARES TR
SOLEShares55.80K
TypeSH
Market value$4.42M
1.73%
Sole
0.00
Shared
0.00
None
55.80K
SCHWAB STRATEGIC TR
SOLEShares29.65K
TypeSH
Market value$3.09M
1.21%
Sole
0.00
Shared
0.00
None
29.65K
ISHARES TR
SOLEShares35.91K
TypeSH
Market value$3.02M
1.18%
Sole
0.00
Shared
0.00
None
35.91K
VANGUARD INDEX FDS
SOLEShares12.64K
TypeSH
Market value$3.00M
1.17%
Sole
0.00
Shared
0.00
None
12.64K
VANGUARD WORLD FD
SOLEShares13.93K
TypeSH
Market value$2.88M
1.13%
Sole
0.00
Shared
0.00
None
13.93K
ISHARES TR
SOLEShares36.13K
TypeSH
Market value$2.75M
1.07%
Sole
0.00
Shared
0.00
None
36.13K
APPLE INC
SOLEShares10.48K
TypeSH
Market value$2.44M
0.96%
Sole
0.00
Shared
0.00
None
10.48K
PALANTIR TECHNOLOGIES INC
SOLEShares64.73K
TypeSH
Market value$2.41M
0.94%
Sole
0.00
Shared
0.00
None
64.73K
ISHARES TR
SOLEShares7.40K
TypeSH
Market value$2.33M
0.91%
Sole
0.00
Shared
0.00
None
7.40K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES INCSOLE | CORE MSCI EMKT | 490.31K | SH | $28.15M 11.02% | 0.00 | 0.00 | 490.31K |
ISHARES TRSOLE | CORE S&P MCP ETF | 419.29K | SH | $26.13M 10.23% | 0.00 | 0.00 | 419.29K |
ISHARES TRSOLE | EAFE SML CP ETF | 308.08K | SH | $20.86M 8.16% | 0.00 | 0.00 | 308.08K |
VANGUARD SCOTTSDALE FDSSOLE | VNG RUS1000GRW | 138.32K | SH | $13.35M 5.23% | 0.00 | 0.00 | 138.32K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 34.69K | SH | $13.02M 5.10% | 0.00 | 0.00 | 34.69K |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 48.84K | SH | $12.88M 5.04% | 0.00 | 0.00 | 48.84K |
SCHWAB STRATEGIC TRSOLE | INTL EQTY ETF | 265.95K | SH | $10.94M 4.28% | 0.00 | 0.00 | 265.95K |
SCHWAB STRATEGIC TRSOLE | EMRG MKTEQ ETF | 299.92K | SH | $8.75M 3.43% | 0.00 | 0.00 | 299.92K |
VANGUARD SCOTTSDALE FDSSOLE | VNG RUS1000VAL | 103.93K | SH | $8.66M 3.39% | 0.00 | 0.00 | 103.93K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 123.83K | SH | $8.40M 3.29% | 0.00 | 0.00 | 123.83K |
SCHWAB STRATEGIC TRSOLE | US MID-CAP ETF | 95.16K | SH | $7.91M 3.09% | 0.00 | 0.00 | 95.16K |
SCHWAB STRATEGIC TRSOLE | INTL SCEQT ETF | 184.94K | SH | $7.13M 2.79% | 0.00 | 0.00 | 184.94K |
SCHWAB STRATEGIC TRSOLE | US LCAP VA ETF | 87.62K | SH | $7.04M 2.76% | 0.00 | 0.00 | 87.62K |
ISHARES TRSOLE | RUS 1000 VAL ETF | 29.56K | SH | $5.61M 2.20% | 0.00 | 0.00 | 29.56K |
SCHWAB STRATEGIC TRSOLE | US SML CAP ETF | 108.50K | SH | $5.59M 2.19% | 0.00 | 0.00 | 108.50K |
ISHARES TRSOLE | CORE S&P500 ETF | 9.66K | SH | $5.57M 2.18% | 0.00 | 0.00 | 9.66K |
ISHARES TRSOLE | MORNINGSTR US EQ | 55.80K | SH | $4.42M 1.73% | 0.00 | 0.00 | 55.80K |
SCHWAB STRATEGIC TRSOLE | US LCAP GR ETF | 29.65K | SH | $3.09M 1.21% | 0.00 | 0.00 | 29.65K |
ISHARES TRSOLE | MORNINGSTAR GRWT | 35.91K | SH | $3.02M 1.18% | 0.00 | 0.00 | 35.91K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 12.64K | SH | $3.00M 1.17% | 0.00 | 0.00 | 12.64K |
VANGUARD WORLD FDSOLE | MEGA CAP INDEX | 13.93K | SH | $2.88M 1.13% | 0.00 | 0.00 | 13.93K |
ISHARES TRSOLE | MRGSTR MD CP ETF | 36.13K | SH | $2.75M 1.07% | 0.00 | 0.00 | 36.13K |
APPLE INCSOLE | COM | 10.48K | SH | $2.44M 0.96% | 0.00 | 0.00 | 10.48K |
PALANTIR TECHNOLOGIES INCSOLE | CL A | 64.73K | SH | $2.41M 0.94% | 0.00 | 0.00 | 64.73K |
ISHARES TRSOLE | RUS 1000 ETF | 7.40K | SH | $2.33M 0.91% | 0.00 | 0.00 | 7.40K |
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