BRAND ASSET MANAGEMENT GROUP, INC.

Filed: 1/22/2024ACC: 0001748766-24-000001

📋 What this filing means

BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 76 equity positions with a total reported market value of $218.71M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$218.71M

Total AUM (reported)

3.14M

Total Shares

Allocation by class

CORE S&P MCP ETF$22.22M10.2%

CORE MSCI EMKT$21.48M9.8%

EAFE SML CP ETF$17.74M8.1%

MID CAP ETF$11.88M5.4%

VNG RUS1000GRW$11.59M5.3%

RUS 1000 GRW ETF$11.15M5.1%

INTL EQTY ETF$10.07M4.6%

Portfolio Concentration

Top 3$61.43M28.1%

4–10$67.06M30.7%

11–25$58.67M26.8%

Rest$31.55M14.4%

Top 3 weight

28.1%

Top 10 weight

58.7%

Voting Authority Distribution

Total shares with voting rights: 3.14M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.14M

% of voting shares100.0%

Investment Discretion (by position count)

Sole76

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings76

Rows:

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares80.17K

TypeSH

Market value$22.22M

10.16%

Sole

0.00

Shared

0.00

None

80.17K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares424.58K

TypeSH

Market value$21.48M

9.82%

Sole

0.00

Shared

0.00

None

424.58K

ISHARES TR

SOLE

EAFE SML CP ETF

Shares286.56K

TypeSH

Market value$17.74M

8.11%

Sole

0.00

Shared

0.00

None

286.56K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares51.05K

TypeSH

Market value$11.88M

5.43%

Sole

0.00

Shared

0.00

None

51.05K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000GRW

Shares148.52K

TypeSH

Market value$11.59M

5.30%

Sole

0.00

Shared

0.00

None

148.52K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares36.77K

TypeSH

Market value$11.15M

5.10%

Sole

0.00

Shared

0.00

None

36.77K

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares272.48K

TypeSH

Market value$10.07M

4.60%

Sole

0.00

Shared

0.00

None

272.48K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000VAL

Shares104.58K

TypeSH

Market value$7.59M

3.47%

Sole

0.00

Shared

0.00

None

104.58K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares131.72K

TypeSH

Market value$7.43M

3.40%

Sole

0.00

Shared

0.00

None

131.72K

SCHWAB STRATEGIC TR

SOLE

EMRG MKTEQ ETF

Shares296.81K

TypeSH

Market value$7.36M

3.36%

Sole

0.00

Shared

0.00

None

296.81K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares93.57K

TypeSH

Market value$7.05M

3.22%

Sole

0.00

Shared

0.00

None

93.57K

SCHWAB STRATEGIC TR

SOLE

US LCAP VA ETF

Shares100.01K

TypeSH

Market value$7.01M

3.21%

Sole

0.00

Shared

0.00

None

100.01K

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares180.36K

TypeSH

Market value$6.29M

2.88%

Sole

0.00

Shared

0.00

None

180.36K

ISHARES TR

SOLE

RUS 1000 VAL ETF

Shares29.69K

TypeSH

Market value$4.91M

2.24%

Sole

0.00

Shared

0.00

None

29.69K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares10.05K

TypeSH

Market value$4.80M

2.20%

Sole

0.00

Shared

0.00

None

10.05K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares101.11K

TypeSH

Market value$4.78M

2.18%

Sole

0.00

Shared

0.00

None

101.11K

ISHARES TR

SOLE

MORNINGSTR US EQ

Shares57.47K

TypeSH

Market value$3.78M

1.73%

Sole

0.00

Shared

0.00

None

57.47K

PALANTIR TECHNOLOGIES INC

SOLE

CL A

Shares181.47K

TypeSH

Market value$3.12M

1.42%

Sole

0.00

Shared

0.00

None

181.47K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares12.84K

TypeSH

Market value$2.74M

1.25%

Sole

0.00

Shared

0.00

None

12.84K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares32.02K

TypeSH

Market value$2.66M

1.21%

Sole

0.00

Shared

0.00

None

32.02K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares37.81K

TypeSH

Market value$2.54M

1.16%

Sole

0.00

Shared

0.00

None

37.81K

ISHARES TR

SOLE

MORNINGSTAR GRWT

Shares36.49K

TypeSH

Market value$2.48M

1.13%

Sole

0.00

Shared

0.00

None

36.49K

VANGUARD WORLD FD

SOLE

MEGA CAP INDEX

Shares13.93K

TypeSH

Market value$2.36M

1.08%

Sole

0.00

Shared

0.00

None

13.93K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares4.54K

TypeSH

Market value$2.16M

0.99%

Sole

0.00

Shared

0.00

None

4.54K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EMR MKT ETF

Shares48.99K

TypeSH

Market value$2.01M

0.92%

Sole

0.00

Shared

0.00

None

48.99K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P MCP ETF	80.17K	SH	$22.22M 10.16%	80.17K
ISHARES INCSOLE	CORE MSCI EMKT	424.58K	SH	$21.48M 9.82%	424.58K
ISHARES TRSOLE	EAFE SML CP ETF	286.56K	SH	$17.74M 8.11%	286.56K
VANGUARD INDEX FDSSOLE	MID CAP ETF	51.05K	SH	$11.88M 5.43%	51.05K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000GRW	148.52K	SH	$11.59M 5.30%	148.52K
ISHARES TRSOLE	RUS 1000 GRW ETF	36.77K	SH	$11.15M 5.10%	36.77K
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	272.48K	SH	$10.07M 4.60%	272.48K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000VAL	104.58K	SH	$7.59M 3.47%	104.58K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	131.72K	SH	$7.43M 3.40%	131.72K
SCHWAB STRATEGIC TRSOLE	EMRG MKTEQ ETF	296.81K	SH	$7.36M 3.36%	296.81K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	93.57K	SH	$7.05M 3.22%	93.57K
SCHWAB STRATEGIC TRSOLE	US LCAP VA ETF	100.01K	SH	$7.01M 3.21%	100.01K
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	180.36K	SH	$6.29M 2.88%	180.36K
ISHARES TRSOLE	RUS 1000 VAL ETF	29.69K	SH	$4.91M 2.24%	29.69K
ISHARES TRSOLE	CORE S&P500 ETF	10.05K	SH	$4.80M 2.20%	10.05K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	101.11K	SH	$4.78M 2.18%	101.11K
ISHARES TRSOLE	MORNINGSTR US EQ	57.47K	SH	$3.78M 1.73%	57.47K
PALANTIR TECHNOLOGIES INCSOLE	CL A	181.47K	SH	$3.12M 1.42%	181.47K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	12.84K	SH	$2.74M 1.25%	12.84K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	32.02K	SH	$2.66M 1.21%	32.02K
ISHARES TRSOLE	MRGSTR MD CP ETF	37.81K	SH	$2.54M 1.16%	37.81K
ISHARES TRSOLE	MORNINGSTAR GRWT	36.49K	SH	$2.48M 1.13%	36.49K
VANGUARD WORLD FDSOLE	MEGA CAP INDEX	13.93K	SH	$2.36M 1.08%	13.93K
SPDR S&P 500 ETF TRSOLE	TR UNIT	4.54K	SH	$2.16M 0.99%	4.54K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EMR MKT ETF	48.99K	SH	$2.01M 0.92%	48.99K

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