BRAND ASSET MANAGEMENT GROUP, INC.

Filed: 7/19/2023ACC: 0001748766-23-000003

📋 What this filing means

BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 73 equity positions with a total reported market value of $209.56M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$209.56M

Total AUM (reported)

3.17M

Total Shares

Allocation by class

CORE S&P MCP ETF$22.31M10.6%

CORE MSCI EMKT$20.67M9.9%

EAFE SML CP ETF$16.65M7.9%

VNG RUS1000GRW$11.86M5.7%

MID CAP ETF$11.12M5.3%

RUS 1000 GRW ETF$10.51M5.0%

INTL EQTY ETF$9.74M4.6%

Portfolio Concentration

Top 3$59.62M28.5%

4–10$64.95M31.0%

11–25$55.38M26.4%

Rest$29.61M14.1%

Top 3 weight

28.5%

Top 10 weight

59.4%

Voting Authority Distribution

Total shares with voting rights: 3.17M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.17M

% of voting shares100.0%

Investment Discretion (by position count)

Sole73

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings73

Rows:

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares85.31K

TypeSH

Market value$22.31M

10.64%

Sole

0.00

Shared

0.00

None

85.31K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares419.32K

TypeSH

Market value$20.67M

9.86%

Sole

0.00

Shared

0.00

None

419.32K

ISHARES TR

SOLE

EAFE SML CP ETF

Shares282.25K

TypeSH

Market value$16.65M

7.94%

Sole

0.00

Shared

0.00

None

282.25K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000GRW

Shares167.54K

TypeSH

Market value$11.86M

5.66%

Sole

0.00

Shared

0.00

None

167.54K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares50.49K

TypeSH

Market value$11.12M

5.30%

Sole

0.00

Shared

0.00

None

50.49K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares38.19K

TypeSH

Market value$10.51M

5.02%

Sole

0.00

Shared

0.00

None

38.19K

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares273.23K

TypeSH

Market value$9.74M

4.65%

Sole

0.00

Shared

0.00

None

273.23K

SCHWAB STRATEGIC TR

SOLE

EMRG MKTEQ ETF

Shares307.50K

TypeSH

Market value$7.57M

3.61%

Sole

0.00

Shared

0.00

None

307.50K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000VAL

Shares107.75K

TypeSH

Market value$7.46M

3.56%

Sole

0.00

Shared

0.00

None

107.75K

SCHWAB STRATEGIC TR

SOLE

US LCAP VA ETF

Shares99.86K

TypeSH

Market value$6.70M

3.20%

Sole

0.00

Shared

0.00

None

99.86K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares119.68K

TypeSH

Market value$6.27M

2.99%

Sole

0.00

Shared

0.00

None

119.68K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares85.58K

TypeSH

Market value$6.08M

2.90%

Sole

0.00

Shared

0.00

None

85.58K

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares176.34K

TypeSH

Market value$5.96M

2.84%

Sole

0.00

Shared

0.00

None

176.34K

ISHARES TR

SOLE

RUS 1000 VAL ETF

Shares29.60K

TypeSH

Market value$4.67M

2.23%

Sole

0.00

Shared

0.00

None

29.60K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares10.44K

TypeSH

Market value$4.65M

2.22%

Sole

0.00

Shared

0.00

None

10.44K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares94.25K

TypeSH

Market value$4.13M

1.97%

Sole

0.00

Shared

0.00

None

94.25K

ISHARES TR

SOLE

MORNINGSTR US EQ

Shares58.99K

TypeSH

Market value$3.60M

1.72%

Sole

0.00

Shared

0.00

None

58.99K

PALANTIR TECHNOLOGIES INC

SOLE

CL A

Shares226.47K

TypeSH

Market value$3.47M

1.66%

Sole

0.00

Shared

0.00

None

226.47K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares39.94K

TypeSH

Market value$2.99M

1.43%

Sole

0.00

Shared

0.00

None

39.94K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares12.99K

TypeSH

Market value$2.58M

1.23%

Sole

0.00

Shared

0.00

None

12.99K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares38.27K

TypeSH

Market value$2.42M

1.16%

Sole

0.00

Shared

0.00

None

38.27K

ISHARES TR

SOLE

MORNINGSTAR GRWT

Shares37.73K

TypeSH

Market value$2.35M

1.12%

Sole

0.00

Shared

0.00

None

37.73K

VANGUARD WORLD FD

SOLE

MEGA CAP INDEX

Shares14.09K

TypeSH

Market value$2.20M

1.05%

Sole

0.00

Shared

0.00

None

14.09K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares4.54K

TypeSH

Market value$2.01M

0.96%

Sole

0.00

Shared

0.00

None

4.54K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EMR MKT ETF

Shares48.74K

TypeSH

Market value$1.98M

0.95%

Sole

0.00

Shared

0.00

None

48.74K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P MCP ETF	85.31K	SH	$22.31M 10.64%	85.31K
ISHARES INCSOLE	CORE MSCI EMKT	419.32K	SH	$20.67M 9.86%	419.32K
ISHARES TRSOLE	EAFE SML CP ETF	282.25K	SH	$16.65M 7.94%	282.25K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000GRW	167.54K	SH	$11.86M 5.66%	167.54K
VANGUARD INDEX FDSSOLE	MID CAP ETF	50.49K	SH	$11.12M 5.30%	50.49K
ISHARES TRSOLE	RUS 1000 GRW ETF	38.19K	SH	$10.51M 5.02%	38.19K
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	273.23K	SH	$9.74M 4.65%	273.23K
SCHWAB STRATEGIC TRSOLE	EMRG MKTEQ ETF	307.50K	SH	$7.57M 3.61%	307.50K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000VAL	107.75K	SH	$7.46M 3.56%	107.75K
SCHWAB STRATEGIC TRSOLE	US LCAP VA ETF	99.86K	SH	$6.70M 3.20%	99.86K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	119.68K	SH	$6.27M 2.99%	119.68K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	85.58K	SH	$6.08M 2.90%	85.58K
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	176.34K	SH	$5.96M 2.84%	176.34K
ISHARES TRSOLE	RUS 1000 VAL ETF	29.60K	SH	$4.67M 2.23%	29.60K
ISHARES TRSOLE	CORE S&P500 ETF	10.44K	SH	$4.65M 2.22%	10.44K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	94.25K	SH	$4.13M 1.97%	94.25K
ISHARES TRSOLE	MORNINGSTR US EQ	58.99K	SH	$3.60M 1.72%	58.99K
PALANTIR TECHNOLOGIES INCSOLE	CL A	226.47K	SH	$3.47M 1.66%	226.47K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	39.94K	SH	$2.99M 1.43%	39.94K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	12.99K	SH	$2.58M 1.23%	12.99K
ISHARES TRSOLE	MRGSTR MD CP ETF	38.27K	SH	$2.42M 1.16%	38.27K
ISHARES TRSOLE	MORNINGSTAR GRWT	37.73K	SH	$2.35M 1.12%	37.73K
VANGUARD WORLD FDSOLE	MEGA CAP INDEX	14.09K	SH	$2.20M 1.05%	14.09K
SPDR S&P 500 ETF TRSOLE	TR UNIT	4.54K	SH	$2.01M 0.96%	4.54K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EMR MKT ETF	48.74K	SH	$1.98M 0.95%	48.74K

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