Filed: 4/12/2023ACC: 0001748766-23-000002
📋 What this filing means
BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 73 equity positions with a total reported market value of $198.13M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
73
Positions
$198.13M
Total AUM (reported)
3.16M
Total Shares
Allocation by class
CORE S&P MCP ETF$20.62M10.4%
CORE MSCI EMKT$19.34M9.8%
EAFE SML CP ETF$16.11M8.1%
VNG RUS1000GRW$10.81M5.5%
MID CAP ETF$10.27M5.2%
INTL EQTY ETF$9.92M5.0%
RUS 1000 GRW ETF$9.45M4.8%
Portfolio Concentration
Top 3$56.07M28.3%
4–10$61.25M30.9%
11–25$51.65M26.1%
Rest$29.16M14.7%
Top 3 weight
28.3%
Top 10 weight
59.2%
Voting Authority Distribution
Total shares with voting rights: 3.16M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
3.16M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole73
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings73
Rows:
ISHARES TR
SOLEShares82.43K
TypeSH
Market value$20.62M
10.41%
Sole
0.00
Shared
0.00
None
82.43K
ISHARES INC
SOLEShares396.45K
TypeSH
Market value$19.34M
9.76%
Sole
0.00
Shared
0.00
None
396.45K
ISHARES TR
SOLEShares270.64K
TypeSH
Market value$16.11M
8.13%
Sole
0.00
Shared
0.00
None
270.64K
VANGUARD SCOTTSDALE FDS
SOLEShares171.90K
TypeSH
Market value$10.81M
5.46%
Sole
0.00
Shared
0.00
None
171.90K
VANGUARD INDEX FDS
SOLEShares48.71K
TypeSH
Market value$10.27M
5.19%
Sole
0.00
Shared
0.00
None
48.71K
SCHWAB STRATEGIC TR
SOLEShares284.98K
TypeSH
Market value$9.92M
5.01%
Sole
0.00
Shared
0.00
None
284.98K
ISHARES TR
SOLEShares38.67K
TypeSH
Market value$9.45M
4.77%
Sole
0.00
Shared
0.00
None
38.67K
SCHWAB STRATEGIC TR
SOLEShares306.65K
TypeSH
Market value$7.52M
3.80%
Sole
0.00
Shared
0.00
None
306.65K
SCHWAB STRATEGIC TR
SOLEShares103.54K
TypeSH
Market value$6.79M
3.43%
Sole
0.00
Shared
0.00
None
103.54K
VANGUARD SCOTTSDALE FDS
SOLEShares97.13K
TypeSH
Market value$6.49M
3.28%
Sole
0.00
Shared
0.00
None
97.13K
SCHWAB STRATEGIC TR
SOLEShares181.28K
TypeSH
Market value$6.11M
3.08%
Sole
0.00
Shared
0.00
None
181.28K
SCHWAB STRATEGIC TR
SOLEShares124.69K
TypeSH
Market value$6.03M
3.04%
Sole
0.00
Shared
0.00
None
124.69K
SCHWAB STRATEGIC TR
SOLEShares86.21K
TypeSH
Market value$5.85M
2.95%
Sole
0.00
Shared
0.00
None
86.21K
ISHARES TR
SOLEShares30.33K
TypeSH
Market value$4.62M
2.33%
Sole
0.00
Shared
0.00
None
30.33K
ISHARES TR
SOLEShares11.01K
TypeSH
Market value$4.52M
2.28%
Sole
0.00
Shared
0.00
None
11.01K
SCHWAB STRATEGIC TR
SOLEShares94.69K
TypeSH
Market value$3.97M
2.00%
Sole
0.00
Shared
0.00
None
94.69K
ISHARES TR
SOLEShares59.13K
TypeSH
Market value$3.34M
1.68%
Sole
0.00
Shared
0.00
None
59.13K
SCHWAB STRATEGIC TR
SOLEShares40.78K
TypeSH
Market value$2.66M
1.34%
Sole
0.00
Shared
0.00
None
40.78K
VANGUARD INDEX FDS
SOLEShares12.34K
TypeSH
Market value$2.34M
1.18%
Sole
0.00
Shared
0.00
None
12.34K
ISHARES TR
SOLEShares38.50K
TypeSH
Market value$2.33M
1.18%
Sole
0.00
Shared
0.00
None
38.50K
ISHARES TR
SOLEShares38.13K
TypeSH
Market value$2.11M
1.07%
Sole
0.00
Shared
0.00
None
38.13K
VANGUARD WORLD FD
SOLEShares14.09K
TypeSH
Market value$2.02M
1.02%
Sole
0.00
Shared
0.00
None
14.09K
VANGUARD INTL EQUITY INDEX F
SOLEShares48.26K
TypeSH
Market value$1.95M
0.98%
Sole
0.00
Shared
0.00
None
48.26K
PALANTIR TECHNOLOGIES INC
SOLEShares226.47K
TypeSH
Market value$1.91M
0.97%
Sole
0.00
Shared
0.00
None
226.47K
SPDR S&P 500 ETF TR
SOLEShares4.61K
TypeSH
Market value$1.89M
0.95%
Sole
0.00
Shared
0.00
None
4.61K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | CORE S&P MCP ETF | 82.43K | SH | $20.62M 10.41% | 0.00 | 0.00 | 82.43K |
ISHARES INCSOLE | CORE MSCI EMKT | 396.45K | SH | $19.34M 9.76% | 0.00 | 0.00 | 396.45K |
ISHARES TRSOLE | EAFE SML CP ETF | 270.64K | SH | $16.11M 8.13% | 0.00 | 0.00 | 270.64K |
VANGUARD SCOTTSDALE FDSSOLE | VNG RUS1000GRW | 171.90K | SH | $10.81M 5.46% | 0.00 | 0.00 | 171.90K |
VANGUARD INDEX FDSSOLE | MID CAP ETF | 48.71K | SH | $10.27M 5.19% | 0.00 | 0.00 | 48.71K |
SCHWAB STRATEGIC TRSOLE | INTL EQTY ETF | 284.98K | SH | $9.92M 5.01% | 0.00 | 0.00 | 284.98K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 38.67K | SH | $9.45M 4.77% | 0.00 | 0.00 | 38.67K |
SCHWAB STRATEGIC TRSOLE | EMRG MKTEQ ETF | 306.65K | SH | $7.52M 3.80% | 0.00 | 0.00 | 306.65K |
SCHWAB STRATEGIC TRSOLE | US LCAP VA ETF | 103.54K | SH | $6.79M 3.43% | 0.00 | 0.00 | 103.54K |
VANGUARD SCOTTSDALE FDSSOLE | VNG RUS1000VAL | 97.13K | SH | $6.49M 3.28% | 0.00 | 0.00 | 97.13K |
SCHWAB STRATEGIC TRSOLE | INTL SCEQT ETF | 181.28K | SH | $6.11M 3.08% | 0.00 | 0.00 | 181.28K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 124.69K | SH | $6.03M 3.04% | 0.00 | 0.00 | 124.69K |
SCHWAB STRATEGIC TRSOLE | US MID-CAP ETF | 86.21K | SH | $5.85M 2.95% | 0.00 | 0.00 | 86.21K |
ISHARES TRSOLE | RUS 1000 VAL ETF | 30.33K | SH | $4.62M 2.33% | 0.00 | 0.00 | 30.33K |
ISHARES TRSOLE | CORE S&P500 ETF | 11.01K | SH | $4.52M 2.28% | 0.00 | 0.00 | 11.01K |
SCHWAB STRATEGIC TRSOLE | US SML CAP ETF | 94.69K | SH | $3.97M 2.00% | 0.00 | 0.00 | 94.69K |
ISHARES TRSOLE | MORNINGSTR US EQ | 59.13K | SH | $3.34M 1.68% | 0.00 | 0.00 | 59.13K |
SCHWAB STRATEGIC TRSOLE | US LCAP GR ETF | 40.78K | SH | $2.66M 1.34% | 0.00 | 0.00 | 40.78K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 12.34K | SH | $2.34M 1.18% | 0.00 | 0.00 | 12.34K |
ISHARES TRSOLE | MRGSTR MD CP ETF | 38.50K | SH | $2.33M 1.18% | 0.00 | 0.00 | 38.50K |
ISHARES TRSOLE | MORNINGSTAR GRWT | 38.13K | SH | $2.11M 1.07% | 0.00 | 0.00 | 38.13K |
VANGUARD WORLD FDSOLE | MEGA CAP INDEX | 14.09K | SH | $2.02M 1.02% | 0.00 | 0.00 | 14.09K |
VANGUARD INTL EQUITY INDEX FSOLE | FTSE EMR MKT ETF | 48.26K | SH | $1.95M 0.98% | 0.00 | 0.00 | 48.26K |
PALANTIR TECHNOLOGIES INCSOLE | CL A | 226.47K | SH | $1.91M 0.97% | 0.00 | 0.00 | 226.47K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 4.61K | SH | $1.89M 0.95% | 0.00 | 0.00 | 4.61K |
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