BRAND ASSET MANAGEMENT GROUP, INC.

Filed: 1/24/2023ACC: 0001748766-23-000001

📋 What this filing means

BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 75 equity positions with a total reported market value of $197.78M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$197.78M

Total AUM (reported)

3.38M

Total Shares

Allocation by class

CORE S&P MCP ETF$20.06M10.1%

CORE MSCI EMKT$18.66M9.4%

EAFE SML CP ETF$15.06M7.6%

MID CAP ETF$9.92M5.0%

INTL EQTY ETF$9.72M4.9%

VNG RUS1000GRW$9.16M4.6%

RUS 1000 GRW ETF$8.25M4.2%

Portfolio Concentration

Top 3$53.78M27.2%

4–10$58.93M29.8%

11–25$55.13M27.9%

Rest$29.94M15.1%

Top 3 weight

27.2%

Top 10 weight

57.0%

Voting Authority Distribution

Total shares with voting rights: 3.38M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.38M

% of voting shares100.0%

Investment Discretion (by position count)

Sole75

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings75

Rows:

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares82.95K

TypeSH

Market value$20.06M

10.14%

Sole

0.00

Shared

0.00

None

82.95K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares399.47K

TypeSH

Market value$18.66M

9.43%

Sole

0.00

Shared

0.00

None

399.47K

ISHARES TR

SOLE

EAFE SML CP ETF

Shares266.61K

TypeSH

Market value$15.06M

7.61%

Sole

0.00

Shared

0.00

None

266.61K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares48.66K

TypeSH

Market value$9.92M

5.01%

Sole

0.00

Shared

0.00

None

48.66K

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares301.71K

TypeSH

Market value$9.72M

4.91%

Sole

0.00

Shared

0.00

None

301.71K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000GRW

Shares166.18K

TypeSH

Market value$9.16M

4.63%

Sole

0.00

Shared

0.00

None

166.18K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares38.50K

TypeSH

Market value$8.25M

4.17%

Sole

0.00

Shared

0.00

None

38.50K

SCHWAB STRATEGIC TR

SOLE

EMRG MKTEQ ETF

Shares318.67K

TypeSH

Market value$7.54M

3.81%

Sole

0.00

Shared

0.00

None

318.67K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares165.71K

TypeSH

Market value$7.48M

3.78%

Sole

0.00

Shared

0.00

None

165.71K

SCHWAB STRATEGIC TR

SOLE

US LCAP VA ETF

Shares103.91K

TypeSH

Market value$6.86M

3.47%

Sole

0.00

Shared

0.00

None

103.91K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares99.25K

TypeSH

Market value$6.51M

3.29%

Sole

0.00

Shared

0.00

None

99.25K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000VAL

Shares96.08K

TypeSH

Market value$6.40M

3.23%

Sole

0.00

Shared

0.00

None

96.08K

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares192.52K

TypeSH

Market value$6.06M

3.06%

Sole

0.00

Shared

0.00

None

192.52K

ISHARES TR

SOLE

RUS 1000 VAL ETF

Shares31.44K

TypeSH

Market value$4.77M

2.41%

Sole

0.00

Shared

0.00

None

31.44K

ISHARES U S ETF TR

SOLE

BLACKROCK ST MAT

Shares94.87K

TypeSH

Market value$4.67M

2.36%

Sole

0.00

Shared

0.00

None

94.87K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares109.17K

TypeSH

Market value$4.42M

2.24%

Sole

0.00

Shared

0.00

None

109.17K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares10.98K

TypeSH

Market value$4.22M

2.13%

Sole

0.00

Shared

0.00

None

10.98K

ISHARES TR

SOLE

MORNINGSTR US EQ

Shares60.77K

TypeSH

Market value$3.20M

1.62%

Sole

0.00

Shared

0.00

None

60.77K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares56.06K

TypeSH

Market value$3.11M

1.57%

Sole

0.00

Shared

0.00

None

56.06K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares12.28K

TypeSH

Market value$2.25M

1.14%

Sole

0.00

Shared

0.00

None

12.28K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares38.37K

TypeSH

Market value$2.25M

1.14%

Sole

0.00

Shared

0.00

None

38.37K

VANGUARD WORLD FD

SOLE

MEGA CAP INDEX

Shares14.09K

TypeSH

Market value$1.87M

0.94%

Sole

0.00

Shared

0.00

None

14.09K

ISHARES TR

SOLE

MORNINGSTAR GRWT

Shares38.13K

TypeSH

Market value$1.86M

0.94%

Sole

0.00

Shared

0.00

None

38.13K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EMR MKT ETF

Shares47K

TypeSH

Market value$1.83M

0.93%

Sole

0.00

Shared

0.00

None

47K

ISHARES TR

SOLE

RUS 1000 ETF

Shares8.10K

TypeSH

Market value$1.70M

0.86%

Sole

0.00

Shared

0.00

None

8.10K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P MCP ETF	82.95K	SH	$20.06M 10.14%	82.95K
ISHARES INCSOLE	CORE MSCI EMKT	399.47K	SH	$18.66M 9.43%	399.47K
ISHARES TRSOLE	EAFE SML CP ETF	266.61K	SH	$15.06M 7.61%	266.61K
VANGUARD INDEX FDSSOLE	MID CAP ETF	48.66K	SH	$9.92M 5.01%	48.66K
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	301.71K	SH	$9.72M 4.91%	301.71K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000GRW	166.18K	SH	$9.16M 4.63%	166.18K
ISHARES TRSOLE	RUS 1000 GRW ETF	38.50K	SH	$8.25M 4.17%	38.50K
SCHWAB STRATEGIC TRSOLE	EMRG MKTEQ ETF	318.67K	SH	$7.54M 3.81%	318.67K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	165.71K	SH	$7.48M 3.78%	165.71K
SCHWAB STRATEGIC TRSOLE	US LCAP VA ETF	103.91K	SH	$6.86M 3.47%	103.91K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	99.25K	SH	$6.51M 3.29%	99.25K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000VAL	96.08K	SH	$6.40M 3.23%	96.08K
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	192.52K	SH	$6.06M 3.06%	192.52K
ISHARES TRSOLE	RUS 1000 VAL ETF	31.44K	SH	$4.77M 2.41%	31.44K
ISHARES U S ETF TRSOLE	BLACKROCK ST MAT	94.87K	SH	$4.67M 2.36%	94.87K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	109.17K	SH	$4.42M 2.24%	109.17K
ISHARES TRSOLE	CORE S&P500 ETF	10.98K	SH	$4.22M 2.13%	10.98K
ISHARES TRSOLE	MORNINGSTR US EQ	60.77K	SH	$3.20M 1.62%	60.77K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	56.06K	SH	$3.11M 1.57%	56.06K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	12.28K	SH	$2.25M 1.14%	12.28K
ISHARES TRSOLE	MRGSTR MD CP ETF	38.37K	SH	$2.25M 1.14%	38.37K
VANGUARD WORLD FDSOLE	MEGA CAP INDEX	14.09K	SH	$1.87M 0.94%	14.09K
ISHARES TRSOLE	MORNINGSTAR GRWT	38.13K	SH	$1.86M 0.94%	38.13K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EMR MKT ETF	47K	SH	$1.83M 0.93%	47K
ISHARES TRSOLE	RUS 1000 ETF	8.10K	SH	$1.70M 0.86%	8.10K

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