BRAND ASSET MANAGEMENT GROUP, INC.

Filed: 10/20/2022ACC: 0001748766-22-000005

📋 What this filing means

BRAND ASSET MANAGEMENT GROUP, INC. filed this quarterly 13F‑HR report disclosing 75 equity positions with a total reported market value of $180.2K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

Positions

$180.2K

Total AUM (reported)

3.33M

Total Shares

Allocation by class

CORE S&P MCP ETF$17.8K9.9%

CORE MSCI EMKT$17.7K9.8%

EAFE SML CP ETF$12.5K6.9%

MID CAP ETF$9.3K5.2%

VNG RUS1000GRW$8.9K4.9%

RUS 1000 GRW ETF$8.2K4.5%

INTL EQTY ETF$8.1K4.5%

Portfolio Concentration

Top 3$47.9K26.6%

4–10$53.7K29.8%

11–25$50.6K28.1%

Rest$28.0K15.6%

Top 3 weight

26.6%

Top 10 weight

56.4%

Voting Authority Distribution

Total shares with voting rights: 3.33M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

3.33M

% of voting shares100.0%

Investment Discretion (by position count)

Sole75

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings75

Rows:

ISHARES TR

SOLE

CORE S&P MCP ETF

Shares81.12K

TypeSH

Market value$17.8K

9.87%

Sole

0.00

Shared

0.00

None

81.12K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares411.07K

TypeSH

Market value$17.7K

9.80%

Sole

0.00

Shared

0.00

None

411.07K

ISHARES TR

SOLE

EAFE SML CP ETF

Shares255.59K

TypeSH

Market value$12.5K

6.92%

Sole

0.00

Shared

0.00

None

255.59K

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares49.66K

TypeSH

Market value$9.3K

5.18%

Sole

0.00

Shared

0.00

None

49.66K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000GRW

Shares164.04K

TypeSH

Market value$8.9K

4.93%

Sole

0.00

Shared

0.00

None

164.04K

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares38.94K

TypeSH

Market value$8.2K

4.54%

Sole

0.00

Shared

0.00

None

38.94K

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares289.41K

TypeSH

Market value$8.1K

4.52%

Sole

0.00

Shared

0.00

None

289.41K

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares162.70K

TypeSH

Market value$6.9K

3.82%

Sole

0.00

Shared

0.00

None

162.70K

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares104.27K

TypeSH

Market value$6.3K

3.50%

Sole

0.00

Shared

0.00

None

104.27K

SCHWAB STRATEGIC TR

SOLE

EMRG MKTEQ ETF

Shares263.36K

TypeSH

Market value$5.9K

3.27%

Sole

0.00

Shared

0.00

None

263.36K

VANGUARD SCOTTSDALE FDS

SOLE

VNG RUS1000VAL

Shares97.04K

TypeSH

Market value$5.8K

3.21%

Sole

0.00

Shared

0.00

None

97.04K

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares201.83K

TypeSH

Market value$5.6K

3.11%

Sole

0.00

Shared

0.00

None

201.83K

SCHWAB STRATEGIC TR

SOLE

US LCAP VA ETF

Shares89.70K

TypeSH

Market value$5.2K

2.91%

Sole

0.00

Shared

0.00

None

89.70K

ISHARES U S ETF TR

SOLE

BLACKROCK ST MAT

Shares94.87K

TypeSH

Market value$4.7K

2.59%

Sole

0.00

Shared

0.00

None

94.87K

ISHARES TR

SOLE

RUS 1000 VAL ETF

Shares31.82K

TypeSH

Market value$4.3K

2.40%

Sole

0.00

Shared

0.00

None

31.82K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares104.99K

TypeSH

Market value$4.0K

2.20%

Sole

0.00

Shared

0.00

None

104.99K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares11.04K

TypeSH

Market value$4.0K

2.20%

Sole

0.00

Shared

0.00

None

11.04K

ISHARES TR

SOLE

MORNINGSTR US EQ

Shares60.84K

TypeSH

Market value$3.0K

1.67%

Sole

0.00

Shared

0.00

None

60.84K

SCHWAB STRATEGIC TR

SOLE

US LCAP GR ETF

Shares45.43K

TypeSH

Market value$2.5K

1.41%

Sole

0.00

Shared

0.00

None

45.43K

VANGUARD INDEX FDS

SOLE

SMALL CP ETF

Shares13K

TypeSH

Market value$2.2K

1.23%

Sole

0.00

Shared

0.00

None

13K

ISHARES TR

SOLE

MRGSTR MD CP ETF

Shares38.58K

TypeSH

Market value$2.1K

1.15%

Sole

0.00

Shared

0.00

None

38.58K

ISHARES TR

SOLE

MORNINGSTAR GRWT

Shares41.45K

TypeSH

Market value$2.0K

1.11%

Sole

0.00

Shared

0.00

None

41.45K

PALANTIR TECHNOLOGIES INC

SOLE

CL A

Shares226.47K

TypeSH

Market value$1.8K

1.02%

Sole

0.00

Shared

0.00

None

226.47K

VANGUARD WORLD FD

SOLE

MEGA CAP INDEX

Shares14.09K

TypeSH

Market value$1.8K

0.98%

Sole

0.00

Shared

0.00

None

14.09K

UNITEDHEALTH GROUP INC

SOLE

COM

Shares3.19K

TypeSH

Market value$1.6K

0.89%

Sole

0.00

Shared

0.00

None

3.19K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P MCP ETF	81.12K	SH	$17.8K 9.87%	81.12K
ISHARES INCSOLE	CORE MSCI EMKT	411.07K	SH	$17.7K 9.80%	411.07K
ISHARES TRSOLE	EAFE SML CP ETF	255.59K	SH	$12.5K 6.92%	255.59K
VANGUARD INDEX FDSSOLE	MID CAP ETF	49.66K	SH	$9.3K 5.18%	49.66K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000GRW	164.04K	SH	$8.9K 4.93%	164.04K
ISHARES TRSOLE	RUS 1000 GRW ETF	38.94K	SH	$8.2K 4.54%	38.94K
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	289.41K	SH	$8.1K 4.52%	289.41K
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	162.70K	SH	$6.9K 3.82%	162.70K
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	104.27K	SH	$6.3K 3.50%	104.27K
SCHWAB STRATEGIC TRSOLE	EMRG MKTEQ ETF	263.36K	SH	$5.9K 3.27%	263.36K
VANGUARD SCOTTSDALE FDSSOLE	VNG RUS1000VAL	97.04K	SH	$5.8K 3.21%	97.04K
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	201.83K	SH	$5.6K 3.11%	201.83K
SCHWAB STRATEGIC TRSOLE	US LCAP VA ETF	89.70K	SH	$5.2K 2.91%	89.70K
ISHARES U S ETF TRSOLE	BLACKROCK ST MAT	94.87K	SH	$4.7K 2.59%	94.87K
ISHARES TRSOLE	RUS 1000 VAL ETF	31.82K	SH	$4.3K 2.40%	31.82K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	104.99K	SH	$4.0K 2.20%	104.99K
ISHARES TRSOLE	CORE S&P500 ETF	11.04K	SH	$4.0K 2.20%	11.04K
ISHARES TRSOLE	MORNINGSTR US EQ	60.84K	SH	$3.0K 1.67%	60.84K
SCHWAB STRATEGIC TRSOLE	US LCAP GR ETF	45.43K	SH	$2.5K 1.41%	45.43K
VANGUARD INDEX FDSSOLE	SMALL CP ETF	13K	SH	$2.2K 1.23%	13K
ISHARES TRSOLE	MRGSTR MD CP ETF	38.58K	SH	$2.1K 1.15%	38.58K
ISHARES TRSOLE	MORNINGSTAR GRWT	41.45K	SH	$2.0K 1.11%	41.45K
PALANTIR TECHNOLOGIES INCSOLE	CL A	226.47K	SH	$1.8K 1.02%	226.47K
VANGUARD WORLD FDSOLE	MEGA CAP INDEX	14.09K	SH	$1.8K 0.98%	14.09K
UNITEDHEALTH GROUP INCSOLE	COM	3.19K	SH	$1.6K 0.89%	3.19K

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