BENATHEN MARC DAVID (Chief Financial Officer) sold 26.9% of their position (125K shares) of LIFEMD, INC. on the open market
Open‑market sale worth $1.68M — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 6/18/2025ACC: 0000912282-25-000692
Officer· Chief Financial Officer
Since Feb 2021
-125K
Net shares
Net seller
$1.68M
Total sold
2
Open market trades
0B · 2S
2
Total transactions
125K disposed
Non-Derivative Transactions2
Common Stock
Direct
Shares
−75K
Price / share
$13.09
Trade value
$981.94K
% of position
16.1%
6/16/2025
464.55K→389.55K
Common Stock
Direct
Shares
−50K
Price / share
$14.01
Trade value
$700.50K
% of position
12.8%
6/17/2025
389.55K→339.55K
Total
Net shares
−125K
Net value
-$1.68M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 6/16/2025 | S · Sale | −75K | $13.09 | $981.94K | 16.1% | 464.55K | 389.55K |
| Common Stock Direct | 6/17/2025 | S · Sale | −50K | $14.01 | $700.50K | 12.8% | 389.55K | 339.55K |
| Total | −125K | -$1.68M | ||||||
Derivative Transactions0
No derivative transactions reported