Filed: 10/28/2022ACC: 0001756283-22-000004
📋 What this filing means
BELL ROCK CAPITAL LLC filed this quarterly 13F‑HR report disclosing 94 equity positions with a total reported market value of $81.0K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
94
Positions
$81.0K
Total AUM (reported)
1.61M
Total Shares
Allocation by class
COM$56.3K69.5%
PSHS ULTRA QQQ$2.1K2.7%
UNIT SER 1$1.6K2.0%
US AER DEF ETF$1.3K1.6%
AGENCY BOND ETF$1.2K1.5%
COM CL A$954.001.2%
SPON ADR NEW$878.001.1%
Portfolio Concentration
Top 3$20.6K25.4%
4–10$16.8K20.7%
11–25$18.0K22.2%
Rest$25.6K31.7%
Top 3 weight
25.4%
Top 10 weight
46.1%
Voting Authority Distribution
Total shares with voting rights: 1.61M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.61M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole94
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings94
Rows:
APPLE INC
SOLEShares92.63K
TypeSH
Market value$12.8K
15.81%
Sole
0.00
Shared
0.00
None
92.63K
AMAZON COM INC
SOLEShares38.06K
TypeSH
Market value$4.3K
5.31%
Sole
0.00
Shared
0.00
None
38.06K
MICROSOFT CORP
SOLEShares14.86K
TypeSH
Market value$3.5K
4.27%
Sole
0.00
Shared
0.00
None
14.86K
FORD MTR CO DEL
SOLEShares280.89K
TypeSH
Market value$3.1K
3.89%
Sole
0.00
Shared
0.00
None
280.89K
CHURCH & DWIGHT CO INC
SOLEShares35.43K
TypeSH
Market value$2.5K
3.13%
Sole
0.00
Shared
0.00
None
35.43K
PROCTER AND GAMBLE CO
SOLEShares19.37K
TypeSH
Market value$2.4K
3.02%
Sole
0.00
Shared
0.00
None
19.37K
KEYCORP
SOLEShares145.31K
TypeSH
Market value$2.3K
2.88%
Sole
0.00
Shared
0.00
None
145.31K
CAMPBELL SOUP CO
SOLEShares47.46K
TypeSH
Market value$2.2K
2.76%
Sole
0.00
Shared
0.00
None
47.46K
PROSHARES TR
SOLEShares58.66K
TypeSH
Market value$2.1K
2.66%
Sole
0.00
Shared
0.00
None
58.66K
MCDONALDS CORP
SOLEShares8.42K
TypeSH
Market value$1.9K
2.40%
Sole
0.00
Shared
0.00
None
8.42K
INVESCO QQQ TR
SOLEShares5.91K
TypeSH
Market value$1.6K
1.95%
Sole
0.00
Shared
0.00
None
5.91K
COSTCO WHSL CORP NEW
SOLEShares3.23K
TypeSH
Market value$1.5K
1.88%
Sole
0.00
Shared
0.00
None
3.23K
CVS HEALTH CORP
SOLEShares15.71K
TypeSH
Market value$1.5K
1.85%
Sole
0.00
Shared
0.00
None
15.71K
INNOVATIVE INDL PPTYS INC
SOLEShares16.27K
TypeSH
Market value$1.4K
1.78%
Sole
0.00
Shared
0.00
None
16.27K
JOHNSON & JOHNSON
SOLEShares8.35K
TypeSH
Market value$1.4K
1.68%
Sole
0.00
Shared
0.00
None
8.35K
ISHARES TR
SOLEShares14.47K
TypeSH
Market value$1.3K
1.63%
Sole
0.00
Shared
0.00
None
14.47K
KELLOGG CO
SOLEShares18.65K
TypeSH
Market value$1.3K
1.60%
Sole
0.00
Shared
0.00
None
18.65K
ISHARES TR
SOLEShares11.48K
TypeSH
Market value$1.2K
1.51%
Sole
0.00
Shared
0.00
None
11.48K
TARGET CORP
SOLEShares8.01K
TypeSH
Market value$1.2K
1.47%
Sole
0.00
Shared
0.00
None
8.01K
INTERNATIONAL BUSINESS MACHS
SOLEShares8.56K
TypeSH
Market value$1.0K
1.26%
Sole
0.00
Shared
0.00
None
8.56K
VISA INC
SOLEShares5.37K
TypeSH
Market value$954.00
1.18%
Sole
0.00
Shared
0.00
None
5.37K
AMERICAN EXPRESS CO
SOLEShares6.83K
TypeSH
Market value$921.00
1.14%
Sole
0.00
Shared
0.00
None
6.83K
COCA COLA CO
SOLEShares16.30K
TypeSH
Market value$913.00
1.13%
Sole
0.00
Shared
0.00
None
16.30K
DIAGEO PLC
SOLEShares5.17K
TypeSH
Market value$878.00
1.08%
Sole
0.00
Shared
0.00
None
5.17K
MALVERN BANCORP INC
SOLEShares60.03K
TypeSH
Market value$863.00
1.07%
Sole
0.00
Shared
0.00
None
60.03K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 92.63K | SH | $12.8K 15.81% | 0.00 | 0.00 | 92.63K |
AMAZON COM INCSOLE | COM | 38.06K | SH | $4.3K 5.31% | 0.00 | 0.00 | 38.06K |
MICROSOFT CORPSOLE | COM | 14.86K | SH | $3.5K 4.27% | 0.00 | 0.00 | 14.86K |
FORD MTR CO DELSOLE | COM | 280.89K | SH | $3.1K 3.89% | 0.00 | 0.00 | 280.89K |
CHURCH & DWIGHT CO INCSOLE | COM | 35.43K | SH | $2.5K 3.13% | 0.00 | 0.00 | 35.43K |
PROCTER AND GAMBLE COSOLE | COM | 19.37K | SH | $2.4K 3.02% | 0.00 | 0.00 | 19.37K |
KEYCORPSOLE | COM | 145.31K | SH | $2.3K 2.88% | 0.00 | 0.00 | 145.31K |
CAMPBELL SOUP COSOLE | COM | 47.46K | SH | $2.2K 2.76% | 0.00 | 0.00 | 47.46K |
PROSHARES TRSOLE | PSHS ULTRA QQQ | 58.66K | SH | $2.1K 2.66% | 0.00 | 0.00 | 58.66K |
MCDONALDS CORPSOLE | COM | 8.42K | SH | $1.9K 2.40% | 0.00 | 0.00 | 8.42K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 5.91K | SH | $1.6K 1.95% | 0.00 | 0.00 | 5.91K |
COSTCO WHSL CORP NEWSOLE | COM | 3.23K | SH | $1.5K 1.88% | 0.00 | 0.00 | 3.23K |
CVS HEALTH CORPSOLE | COM | 15.71K | SH | $1.5K 1.85% | 0.00 | 0.00 | 15.71K |
INNOVATIVE INDL PPTYS INCSOLE | COM | 16.27K | SH | $1.4K 1.78% | 0.00 | 0.00 | 16.27K |
JOHNSON & JOHNSONSOLE | COM | 8.35K | SH | $1.4K 1.68% | 0.00 | 0.00 | 8.35K |
ISHARES TRSOLE | US AER DEF ETF | 14.47K | SH | $1.3K 1.63% | 0.00 | 0.00 | 14.47K |
KELLOGG COSOLE | COM | 18.65K | SH | $1.3K 1.60% | 0.00 | 0.00 | 18.65K |
ISHARES TRSOLE | AGENCY BOND ETF | 11.48K | SH | $1.2K 1.51% | 0.00 | 0.00 | 11.48K |
TARGET CORPSOLE | COM | 8.01K | SH | $1.2K 1.47% | 0.00 | 0.00 | 8.01K |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 8.56K | SH | $1.0K 1.26% | 0.00 | 0.00 | 8.56K |
VISA INCSOLE | COM CL A | 5.37K | SH | $954.00 1.18% | 0.00 | 0.00 | 5.37K |
AMERICAN EXPRESS COSOLE | COM | 6.83K | SH | $921.00 1.14% | 0.00 | 0.00 | 6.83K |
COCA COLA COSOLE | COM | 16.30K | SH | $913.00 1.13% | 0.00 | 0.00 | 16.30K |
DIAGEO PLCSOLE | SPON ADR NEW | 5.17K | SH | $878.00 1.08% | 0.00 | 0.00 | 5.17K |
MALVERN BANCORP INCSOLE | COM | 60.03K | SH | $863.00 1.07% | 0.00 | 0.00 | 60.03K |
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