BARUCH RICHARD F JR

PrivateCIK: 1553469
Location

SALT LAKE CITY, UT

BARUCH RICHARD F JR (See Remarks) sold 8.7% of their position (17.10K shares) of E.L.F. BEAUTY, INC. on the open market

Open‑market sale worth $393.5K — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 2 sales
InsiderBARUCH RICHARD F JRCIK 1553469
IssuerE.L.F. BEAUTY, INC.CIK 1600033
Officer· See Remarks
Since Sep 2018
-17.10K
Net shares
Net seller
$393.5K
Total sold
2
Open market trades
0B · 2S
6
Total transactions
17.10K acquired · 34.20K disposed
Non-Derivative Transactions4

Common Stock, $0.01 par value

Direct
M · Option Exercise

Shares

+17.01K

Price / share

$1.84

Trade value

$31.29K

% of position

9.5%
12/22/2020
179.61K196.62K

Common Stock, $0.01 par value

Direct
S · Sale

Shares

17.01K

Price / share

$23.01

Trade value

$391.33K

% of position

8.6%
12/22/2020
196.62K179.61K

Common Stock, $0.01 par value

Direct
M · Option Exercise

Shares

+93.00

Price / share

$1.84

Trade value

$171.12

% of position

0.1%
12/23/2020
179.61K179.70K

Common Stock, $0.01 par value

Direct
S · Sale

Shares

93.00

Price / share

$23.05

Trade value

$2.14K

% of position

0.1%
12/23/2020
179.70K179.61K
Total

Net shares

+0.00

Net value

-$362.01K

Derivative Transactions2

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

17.01K shares

Shares

17.01K

Strike price

1.84

Held after

64.37K

Exercisable

12/22/2020

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

93.00 shares

Shares

93.00

Strike price

1.84

Held after

64.28K

Exercisable

12/23/2020
BARUCH RICHARD F JR — Insider Transaction (Form 4) Filed Dec 23, 2020 | Finecho