BARUCH RICHARD F JR

PrivateCIK: 1553469
Location

SALT LAKE CITY, UT

BARUCH RICHARD F JR (See Remarks) sold 18.4% of their position (40.40K shares) of E.L.F. BEAUTY, INC. on the open market

Open‑market sale worth $849.5K — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 2 sales
InsiderBARUCH RICHARD F JRCIK 1553469
IssuerE.L.F. BEAUTY, INC.CIK 1600033
Officer· See Remarks
Since Sep 2018
-40.40K
Net shares
Net seller
$849.5K
Total sold
2
Open market trades
0B · 2S
6
Total transactions
40.40K acquired · 80.79K disposed
Non-Derivative Transactions4

Common Stock, $0.01 par value

Direct
M · Option Exercise

Shares

+11.17K

Price / share

$1.84

Trade value

$20.56K

% of position

6.2%
10/7/2020
179.61K190.78K

Common Stock, $0.01 par value

Direct
S · Sale

Shares

11.17K

Price / share

$21.00

Trade value

$234.66K

% of position

5.9%
10/7/2020
190.78K179.61K

Common Stock

Direct
M · Option Exercise

Shares

+29.22K

Price / share

$1.84

Trade value

$53.77K

% of position

16.3%
10/8/2020
179.61K208.83K

Common Stock

Direct
S · Sale

Shares

29.22K

Price / share

$21.04

Trade value

$614.84K

% of position

14.0%
10/8/2020
208.83K179.61K
Total

Net shares

+0.00

Net value

-$775.17K

Derivative Transactions2

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

11.17K shares

Shares

11.17K

Strike price

1.84

Held after

131.50K

Exercisable

10/7/2020

Stock Option (Right to Buy)

Direct
M · Option Exercise
Converts to

Common Stock

29.22K shares

Shares

29.22K

Strike price

1.84

Held after

102.28K

Exercisable

10/8/2020
BARUCH RICHARD F JR — Insider Transaction (Form 4) Filed Oct 9, 2020 | Finecho