Senior insider sale
BREAD FINANCIAL HOLDINGS, INC. — senior position signals high conviction
$2.40M
27.69K shares
What this filing means
BALLOU ROGER H plans to sell 27.69K shares of BREAD FINANCIAL HOLDINGS, INC. valued at approximately $2.40M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 5/21/2026ACC: 0001959173-26-003877
Director
Since Feb 2026
27.69K
Shares to sell
$2.40M
Approx. market value
18K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months1
Restricted Stock Vesting
Compensation
5/20/2026
18KTotal acquired18K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
5/20/2026 | Restricted Stock Vesting Compensation | 18K | — |
| Total | 18K | ||
Planned & Completed Dispositions2
Completed
—Completed
Units to sell
9.69K
Market value
$874.9K
4/24/2026
Planned — Approximate Date
NYSEPlanned
Units to sell
18K
Market value
$1.53M
5/21/2026
Total
Units
27.69K
Value
$2.40M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
4/24/2026 | 9.69K | $874.9K | — | Completed |
| Planned — Approximate Date | ||||
5/21/2026 | 18K | $1.53M | NYSE | Planned |
| Total | 27.69K | $2.40M | ||