Senior insider sale
BREAD FINANCIAL HOLDINGS, INC. — senior position signals high conviction
$874.9K
9.69K shares
What this filing means
BALLOU ROGER H plans to sell 9.69K shares of BREAD FINANCIAL HOLDINGS, INC. valued at approximately $874.9K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 4/24/2026ACC: 0001959173-26-003063
Director
Since Feb 2026
9.69K
Shares to sell
$874.9K
Approx. market value
9.69K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months6
Restricted Stock Vesting
Compensation
6/30/2023
789.00Restricted Stock Vesting
Compensation
6/28/2022
1.59KRestricted Stock Vesting
Compensation
6/29/2021
1.92KRestricted Stock Vesting
Compensation
6/29/2020
1.37KRestricted Stock Vesting
Compensation
6/30/2019
2.15KRestricted Stock Vesting
Compensation
7/1/2018
1.88KTotal acquired9.69K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
6/30/2023 | Restricted Stock Vesting Compensation | 789.00 | — |
6/28/2022 | Restricted Stock Vesting Compensation | 1.59K | — |
6/29/2021 | Restricted Stock Vesting Compensation | 1.92K | — |
6/29/2020 | Restricted Stock Vesting Compensation | 1.37K | — |
6/30/2019 | Restricted Stock Vesting Compensation | 2.15K | — |
7/1/2018 | Restricted Stock Vesting Compensation | 1.88K | — |
| Total | 9.69K | ||
Planned & Completed Dispositions1
NYSEPlanned
Units to sell
9.69K
Market value
$874.9K
4/24/2026
Total
Units
9.69K
Value
$874.9K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
4/24/2026 | 9.69K | $874.9K | NYSE | Planned |
| Total | 9.69K | $874.9K | ||