BALLOU ROGER H sold 24.4% of their position (9.69K shares) of BREAD FINANCIAL HOLDINGS, INC. on the open market
Open‑market sale worth $874.9K — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 4/27/2026ACC: 0001158369-26-000004
Director
Since Feb 2026
-9.69K
Net shares
Net seller
$874.9K
Total sold
1
Open market trades
0B · 1S
1
Total transactions
9.69K disposed
Non-Derivative Transactions1
Common Stock
Direct
Shares
−9.69K
Price / share
$90.32
Trade value
$874.93K
% of position
24.4%
4/24/2026
39.77K→30.08K
Total
Net shares
−9.69K
Net value
-$874.93K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 4/24/2026 | S · Sale | −9.69K | $90.32 | $874.93K | 24.4% | 39.77K | 30.08K |
| Total | −9.69K | -$874.93K | ||||||
Derivative Transactions0
No derivative transactions reported