Senior insider sale
GC, Sec. and Head of ESG at VITAL FARMS, INC. — senior position signals high conviction
$721.3K
14.79K shares
What this filing means
BAL JOANNE plans to sell 14.79K shares of VITAL FARMS, INC. valued at approximately $721.3K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 8/22/2025ACC: 0001950047-25-006268
Officer· GC, Sec. and Head of ESG
Since Apr 2021
14.79K
Shares to sell
$721.3K
Approx. market value
4.80K
Acquired (3 months)
1
Planned
2 completed
Securities Acquired — Last 3 Months3
Restricted stock vesting under a registered plan
Not Applicable
4/26/2024
1.46KRestricted stock vesting under a registered plan
Not Applicable
3/13/2024
3.29KRestricted stock vesting under a registered plan
Not Applicable
3/10/2023
42.00Total acquired4.80K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
4/26/2024 | Restricted stock vesting under a registered plan Not Applicable | 1.46K | — |
3/13/2024 | Restricted stock vesting under a registered plan Not Applicable | 3.29K | — |
3/10/2023 | Restricted stock vesting under a registered plan Not Applicable | 42.00 | — |
| Total | 4.80K | ||
Planned & Completed Dispositions3
Completed
—Completed
Units to sell
9.61K
Market value
$458.3K
8/15/2025
—Completed
Units to sell
390.00
Market value
$18.6K
8/15/2025
Planned — Approximate Date
NASDAQPlanned
Units to sell
4.80K
Market value
$244.3K
8/22/2025
Total
Units
14.79K
Value
$721.3K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
8/15/2025 | 9.61K | $458.3K | — | Completed |
8/15/2025 | 390.00 | $18.6K | — | Completed |
| Planned — Approximate Date | ||||
8/22/2025 | 4.80K | $244.3K | NASDAQ | Planned |
| Total | 14.79K | $721.3K | ||