BAILEY JOHN P. (President and CFO) sold 20.1% of their position (86.60K shares) of E.L.F. BEAUTY, INC. on the open market

Open‑market sale worth $918.7K — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 1 sale

BAILEY JOHN P.

Filed: 10/25/2018ACC: 0001567619-18-004570

InsiderBAILEY JOHN P.CIK 1684319

→

IssuerE.L.F. BEAUTY, INC.CIK 1600033

Officer· President and CFO

Since Jul 2018

-86.60K

Net shares

Net seller

$918.7K

Total sold

Open market trades

0B · 1S

Total transactions

86.60K acquired · 173.20K disposed

Non-Derivative Transactions2

Common Stock, $0.01 par value

Direct

M · Option Exercise

+86.60K

Price / share

$1.84

Trade value

$159.34K

% of position

25.2%

10/23/2018

343.84K→430.44K

Common Stock, $0.01 par value

Direct

S · Sale

−86.60K

Price / share

$10.61

Trade value

$918.70K

% of position

20.1%

10/23/2018

430.44K→343.84K

Total

Net shares

+0.00

Net value

-$759.36K

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock, $0.01 par value Direct	10/23/2018	M · Option Exercise	+86.60K	$1.84	$159.34K	25.2%	343.84K	430.44K
Common Stock, $0.01 par value Direct	10/23/2018	S · Sale	−86.60K	$10.61	$918.70K	20.1%	430.44K	343.84K
Total			+0.00		-$759.36K

Derivative Transactions1

Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Common Stock

86.60K shares

−86.60K

Strike price

1.84

Held after

384.53K

Exercisable

—

10/23/2018

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Stock Option (Right to Buy) Direct	Common Stock86.60K shares	10/23/2018	M · Option Exercise	−86.60K	1.84	—	384.53K

Non-Derivative Holdings (Post-Transaction)1

Common Stock, $0.01 par value

Indirect

Shares owned191.05K

Total

191.05K indirect191.05K

Security Title	Shares Owned	Ownership Type
Common Stock, $0.01 par value	191.05K	Indirect
Total	191.05K	191.05K indirect

Derivative Holdings (Post-Transaction)0

No derivative holdings reported