Senior insider sale
President and CEO at BROOKDALE SENIOR LIVING INC. — senior position signals high conviction
$13.45M
609.02K shares
What this filing means
BAIER LUCINDA M plans to sell 609.02K shares of BROOKDALE SENIOR LIVING INC. valued at approximately $13.45M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 7/7/2025ACC: 0001969223-25-000492
DirectorOfficer· President and CEO
Since Dec 2018
609.02K
Shares to sell
$13.45M
Approx. market value
151.29K
Acquired (3 months)
1
Planned
5 completed
Securities Acquired — Last 3 Months2
RSU Vesting
N/A
2/27/2024
68.92KRSU Vesting
N/A
2/27/2024
82.37KTotal acquired151.29K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
2/27/2024 | RSU Vesting N/A | 68.92K | — |
2/27/2024 | RSU Vesting N/A | 82.37K | — |
| Total | 151.29K | ||
Planned & Completed Dispositions6
Completed
—Completed
Units to sell
142.93K
Market value
$976.2K
6/24/2025
—Completed
Units to sell
130.04K
Market value
$891.4K
6/20/2025
—Completed
Units to sell
82.01K
Market value
$567.4K
6/12/2025
—Completed
Units to sell
76.26K
Market value
$544.8K
6/10/2025
—Completed
Units to sell
26.50K
Market value
$178.5K
6/6/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
151.29K
Market value
$10.29M
7/7/2025
Total
Units
609.02K
Value
$13.45M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
6/24/2025 | 142.93K | $976.2K | — | Completed |
6/20/2025 | 130.04K | $891.4K | — | Completed |
6/12/2025 | 82.01K | $567.4K | — | Completed |
6/10/2025 | 76.26K | $544.8K | — | Completed |
6/6/2025 | 26.50K | $178.5K | — | Completed |
| Planned — Approximate Date | ||||
7/7/2025 | 151.29K | $10.29M | NYSE | Planned |
| Total | 609.02K | $13.45M | ||